•About Us
The Sleep Store was established in 2006 as a one stop shop for tired parents. Our aim is to provide solutions to calm crying, settle newborn babies, and help babies and toddlers sleep through the night.
We believe that the first months of parenthood should be enjoyable not stressful, and not nearly as exhausting as many parents experience. With the right information and some simple tools, you can quickly learn to calm any crying and help your baby sleep much longer.
We also believe that many parents are suffering unncessary sleep deprivation, with older babies and toddlers who are not sleeping through the night. Night-waking can usually be solved in less than a week, and the whole family will really benefit from a full night's sleep.
Recent research has shown that 50% of post-natal depression cases could be resolved if mum gets a full night sleep, as sleep deprivation is so closely linked to depression. So there is a very compelling reason for teaching babies to sleep as soon as possible.
The Sleep Store is owned by Louise Tanguay and Matt Anderson, Auckland parents of Jack (8) and Tom (5), and Ben (3) and Eddie (born Oct 2010).
Louise discovered Dr Harvey Karp's incredible book 'The Happiest Baby' when Jack was 8 weeks old. The book's techniques were very effective at calming Jack's crying and helping him learn to sleep through the night.
Louise and Matt have used the same techniques with Tom, Ben and Eddie. The Happiest Baby techniques were also very effective for calming Tom's crying from reflux when he was little. Eddie was a very windy baby and the techniques were again put to the test, with the addition of the amazing NZ made Rhuger Mixture to get those stubborn middle of the night burps up!
Louise and Matt are delighted to bring the world's best baby sleep solutions to New Zealand parents through this website. The Sleep Store's product range is sourced from around the world, and many of them are not available elsewhere in NZ.
The Sleep Store are members of 2 professional organisations, as we take the responsibility of selling sleep products and providing sleep information very seriously.
We are members of the Australasian Sleep Association and the Infant & Nursery Products Association of Australian.
In addition The Sleep Store is a member of the Auckland Chamber of Commerce.
Louise's background is in senior retail management, including Channel Productivity Manager at Telecom and General Manager Retail at Hallensteins. She holds a Bachelor of Arts in Psychology and Education, and a Post Graduate Diploma in Business Administration.
Matt's background is in strategic policy and management roles with the Accident Compensation Corporation (Policy, Account Management and Branch Management) and the British Medical Assn. He holds a Master of Arts in Philosophy.
Matt and Louise are also heavily involved with Titirangi Playcentre, balancing working at The Sleep Store with serious time in the sandpit, water play and every way you can get mucky with small children!
Our office & 'warehouse'
We are based from home in Titirangi, Auckland, New Zealand. We have over a thousand product lines squished into a small space, so we're not set up like a shop!
Sorry we don't have branches or places you can view our wonderful range! but we do have a fabulous refund or exchange policy, so you can buy with confidence and return anything not suitable.
Our team
We are very fortunate to have a wonderful team at The Sleep Store.
Office Manager - Joanne
Joanne is our super efficient Office Manager, who keeps us all organised. Jo works at the speed of light, packs orders like we've never seen before and is super efficient with everything else that needs doing round here. Jo has 3 boys aged from 9 to 16.
Wholesale & customer service - Victoria
Victoria provides the most delightful customer service to everyone she encounters, including overseeing our wholesale customers in both Australia and New Zealand. Victoria has been with The Sleep Store for over 2 years, so she is super efficient with order processing as well as anwering questions on a huge range of topics. Victoria has 2 boys aged 1 & 3 years.
Customer Service team - Megan, Toni & Rentia
We are have recently added 3 wonderful team members at The Sleep Store, to cope with the huge increase in order numbers both in New Zealand and Australia. Rentia, Megan and Toni bring a wealth of experience to our team, and between them are packing hundreds of orders a week. They all have little people at home too!