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The cosy and warm way to transition your baby from swaddling.
Making the move from the secure feeling of being swaddled to sleeping with arms free can be upsetting for some babies… not to mention their parents! But there is a way to preserve your sleep routine during the transition.
The Swaddle UP 50/50 helps your baby to gradually adjust to sleeping un-swaddled. Simply unzip one ‘wing’, wait a few nights for your baby to adjust to the sensation of sleeping with one arm released, and then remove the second wing. Your baby is now transitioned!
Now available as a Winter Warm 2.5 tog 50:50..the same bestselling 50:50 design but even more snuggly and warm!
Other Love to Swaddle Up options we sell
- Love to Swaddle Up LITE - slighter for summer but much stretchier
- Love to Swaddle Up Organic
- 50:50 Swaddle Up (with zip-off wings)
- More colours in the Love to Swaddle UP
"Whatever swaddle we tried, our son always fought his way out of it because he wanted to suck his thumb. Finally we tried your swaddle and it worked like a dream! Thank you LOVE ME BABY for helping my baby sleep better!"
Stephanie, mum of Jack, 6 weeks old
"My daughter used to hate it when I swaddled her, so by 3 weeks of age I stopped swaddling which led to major sleep deprivation for us as she would wake herself up all the time. Our friend gave us one of your wraps and she LOVED it. She really loved having her hands near her face. Elsie started waking much less at night and sleeping for longer stretches. Happy baby, happy parents."
Ron, dad of Elsie, 8 weeks old
"I absolutely love using this wrap. It’s safe and secure, fast and easy. I stopped worrying about my little boy getting out of and tied up in his wrap and could change him at night with little fuss. The built in seat belt access was an extra bonus allowing my baby to sleep soundly whilst I moved him from place to place. Thank you....love you...love me baby!"
Tandi, mum of Liel, 2.5 months old
"WRAP ME UP not only changed my babies sleep but also my own! When Henry was in the WRAP ME UP and woke for his night feed all I needed to do was pick him up and feed him! It was that simple. No re-wrapping necessary! I would just place Henry back into his cot and he would go straight back to sleep. I love the fabric and fit of WRAP ME UP. It is so easy to use and best of all, Henry feels safe and cosy in it."
Emily, mum of Henry, 6 months old.
"With my first child I found myself constantly wrapping and re-wrapping him in those first unsettled months and often he would wake up in the middle of the night from an arm poking out or scratching his face. The "WRAP ME UP" solved this problem with child number 2 and I found my daughter slept a lot sounder and my husband and I spent a lot less time wrapping and re-wrapping to keep those little arms secure"
Naomi, mum of Ayelet, 3 months old
"Whatever swaddle we tried our son always fought his way out of it because wanted to suck his thumb. Finally we tried your swaddle and it worked like a dream! Thank you LOVE ME BABY for helping my baby sleep better!"
Stephanie, mum of Jack, 6 weeks old
- Extra warm quilting (on front of garment only)
- Built in 2.5 TOG 100% Bamboo Blanket for superior warmth & comfort
- Bamboo blanket is naturally breathable, temperature-regulating & anti-bacterial
- No need for loose blankets that your baby could kick off during sleep time
- A safer way for your baby to sleep
- Converts to a snug sleep bag for longer-term use
- Genius twin-zipper for easy nappy changes
- Hip-healthy design allows the recommended flexion for hips & legs
- Extra wide zipper house
- No raw edges on the inside
- Zipper in the inside is covered to protect babies skin
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Which size to order
Please order the correct size for the weight of your baby now. If you order the next size up intending it to last longer, your Love to Swaddle Up will be too big to be effective now.
- Wash before first use
- Close zipper before washing
- Warm gentle machine wash in wash bag with similar colours
- Tumble dry on low
- Any garment with a tog rating of 2.5 or higher – tumble dry inside out on second cycle for quicker drying
- Warm iron if necessary
- soak or bleach garment, iron zip or dry clean
Fast Shipping - In stock, ready to ship!
We offer fast, economical shipping across New Zealand. All items on our website are in stock, ready to dispatch (excludes pre-order or custom size items). Most orders arrive within 1-3 business days. Auckland shipping is generally overnight or you can choose Click and Collect.
Shipping starts from $5 for small items. Just add your items to your cart and use the Shipping Estimator in the Mini Cart or Cart with your post code. Please double check your shipping in the checkout, particularly for large items which the estimator doesn’t accurately calculate.
We ship with Courier Post & Fastway. Packages are sent Non-Signature Required unless over $350 value or you request Signature Required for security concerns. If you are rural, we don’t charge extra but please do include a note on your order so we can ticket your package correctly. Please allow additional days for rural or you are ordering during holiday periods or major promotions.
Free Shipping for orders over $100* (excludes large items)
Free shipping is available when you spend over $100! Please note bulky or heavy items are excluded from this offer and you can confirm the correct shipping at the checkout. Unfortunately our Cart Shipping Estimator does not accurately exclude large items from free shipping calculations. We apologise for any inconvenience with technical limitation.Go to Shipping & Delivery Page
Hassle-free Returns for 365 Days!
We have expert staff available to help you choose the perfect item – how can we help before you purchase? However, when you do purchase something that doesn’t fit or isn’t quite right, we offer an excellent returns policy and the best possible customer service.
We also know life with babies and children is busy, so you have up to 365 days for your returns and exchanges to come back to us:
- Up to 90 days from purchase - You can return for an Exchange, Store Credit or Refund
- Up to 365 days from purchase – You can return for an Exchange or Store Credit
Returned items must be received back in perfect condition, unused and unwashed condition including the instructions and packaging. Please ensure you carefully package items so they are received back in perfect condition.
Our Returns and Exchanges page has full details, including product specific returns information and our Returns Form.Go to Returns Page