{"title":"Baby Einstein","description":"\u003cp\u003eEncourage curiosity through play with Baby Einstein. Discover colourful developmental toys, musical instruments, activity toys, teethers and sensory play designed for babies and toddlers. With engaging sounds, textures, colours and interactive features, Baby Einstein creates playful opportunities for little ones to explore, discover and develop new skills as they grow.\u003c\/p\u003e","products":[{"product_id":"baby-einstein-cals-sensory-shake-up-activity-rattle","title":"Cal's Sensory Shake Up Activity Rattle","description":"\u003cdiv\u003eA bright and colourful toy to keep baby entertained and engaged! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe Baby Einstein Cal's Sensory Shake Up Activity Rattle is a multi-sensory toy designed to engage baby in sensory play and encourage developmental milestones. It has 5 sensory features that let your baby explore new textures, build fine motor skills, and stimulate cause and effect learning. Your baby will love to explore the texture of Cal’s antennae or create some noise by shaking the hourglass beads to create rattle sounds. For cause-and-effect discovery, infants can twist Cal’s head to make a clicking sound or use the baby-safe mirror on the toy’s base to promote self-discovery and delight. The 4 rattle rings encourage fine motor skills or help parents teach colour learning to toddlers. High contrast colours stimulate baby’s visual development, and two easy-to-grasp handles make this battery-free toy a perfect way to engage baby on-the-go.\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48788001325300,"sku":"BEN-C16707","price":18.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-C16707_zoom_1.jpg?v=1784081338"},{"product_id":"baby-einstein-geared-for-success-2-in-1-potty-training-system","title":"Geared for Success 2 in 1 Potty Training System","description":"\u003cdiv\u003eThe Baby Einstein Geared for Success 2 in 1 Potty Training System is designed to help make potty training easy, fun, and rewarding. Featuring a character-revealing pot, real flushing sounds and melodies, and just-right sizing, toddlers aged 18 months and up will love to be rewarded as they learn how to use a toilet, just like a big kid! When they go potty, the pot reveals a character to celebrate their progress. Colourful gears on the tank spin and play real toilet sounds every time they “flush” to reward and encourage fine motor skills. Built-in storage for potty training essentials, and the bowl removes for easy cleaning. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAs your toddler grows, detach the potty ring for use on most oval or round adult toilets. The transition ring\/potty seat features a built-in splash guard and handles. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAssembled dimensions: 39 x 26 x 35cm. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eIncludes 2 AAA batteries.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eFor children at least 18 months, up to 23kg.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eCharacter-reveal bowl\u003c\/span\u003e\u003cbr\u003eToddlers will love to be rewarded every time they go potty! When your toddler goes potty, the toilet bowl reveals Neptune the Turtle from Baby Einstein shows \u0026amp; books.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eFlush to activate spinning gears \u0026amp; sounds\u003c\/span\u003e\u003cbr\u003eEvery flush rewards their learning! The unique, geared flusher engages and promotes fine motor skills and cause-effect learning as they press to “flush” the potty.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eTransitions to adult toilets\u003c\/span\u003e\u003cbr\u003eWhen your child’s ready, transition to an adult toilet, simply remove the toilet ring\/potty seat \u0026amp; attach it to the family toilet to let toddlers use the bathroom – just like a big kid! The toilet ring fits on most oval \u0026amp; round adult toilets, and features handles to help them feel secure.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSized right\u003c\/span\u003e\u003cbr\u003eThis potty is perfectly sized for toddlers ages 18+ months, up to 23kg! A miniature version of the real thing, your child will feel comfortable and secure from My Size to real size.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eEasy to clean\u003c\/span\u003e\u003cbr\u003eKeeping the training toilet \u0026amp; transition ring clean is quick \u0026amp; easy. Simply remove the bowl, empty the contents into an adult toilet, \u0026amp; wipe clean with mild soap \u0026amp; warm water. The transition ring also wipes clean with warm water \u0026amp; mild soap too.\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eBuilt-in storage\u003c\/span\u003e\u003cbr\u003eKeep potty training essentials like wipes or a small book close by with the built-in storage compartment.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48790602514676,"sku":"BEN-17087","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-17087_zoom_1.jpg?v=1784081513"},{"product_id":"baby-einstein-star-bright-symphony-take-along-toy","title":"Star Bright Symphony Take Along Toy","description":"\u003cdiv\u003eThe Baby Einstein Star Bright Symphony Take Along Toy will be the star of the show for your little one. Star light, star bright melodies will mesmerize your baby wherever you are. With the easy Velcro fastener, this cheerful plush take-along toy from Baby Einstein attaches to prams, cots, carriers, and more. Soothe your fussy baby with the magic of musical discovery and gentle glowing lights.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eUser age range - 0-3 months\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRequires 2 x AA batteries (not included)\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48790615392500,"sku":"BEN-OE90665","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE90665_zoom_1.jpg?v=1784081519"},{"product_id":"baby-einstein-counting-at-the-farm-soft-activity-book","title":"Counting at the Farm Soft Activity Book","description":"\u003cdiv\u003eLearn to count, discover farm animals, \u0026amp; support a love of reading! The Baby Einstein Counting at the Farm Soft Activity Book makes tummy time learning colourful and fun! Your little farmer will love to explore the sights of the farm and learn to count from 1 to 5 with this engaging, soft book. Use 2 ways: unfold the panels to sit the book upright to engage baby during tummy time or fold to hold and explore numbers and animals! High contrast black and white images support baby’s visual development during tummy time. As baby grows, let the discovery begin with fuzzy textures, crinkle sounds, lift-the-flap surprises, and a self-discovery mirror. Numbers on each page help parents teach baby to count from 1 to 5. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003e Stands alone for tummy time engagement\u003c\/span\u003e\u003cbr\u003eMake tummy time discovery time for baby! Simply unfold the book to stand the panels upright. Next, place the sensory panels on baby’s favourite play mat or soft floor surface to captivate baby during tummy time. Bold graphics promote visual development and capture baby’s attention, and parents can use each panel to teach baby animal names or counting.\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003eMultisensory features for more exploration\u003c\/span\u003e\u003cbr\u003eEngaging textures and sounds straight from the farm invite little fingers to discover something new! Baby will love to feel a fluffy farm animal, hear crinkle sounds, gaze into the self-discovery mirror, or lift the flaps to discover a surprise!\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eEasy to hold \u0026amp; explore\u003c\/span\u003e\u003cbr\u003eSoft panels and a “just right” size make this a great first book for young babies and toddlers. Children will love to see their favorite Baby Einstein characters, explore the textures and ribbon loops, and discover numbers 1 through 5 each time they read.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eTeaches numbers 1-5\u003c\/span\u003e\u003cbr\u003eIt’s never too early to learn! Parents can use each engaging pages to introduce baby to numbers. Use the bold illustrations to teach baby to count from 1 to 5.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eLearn first words\u003c\/span\u003e\u003cbr\u003eHen, barn, dog - first words from the farm are so much fun to learn! Parents can use the images to teach baby first words related to the farm.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eDiscover the senses\u003c\/span\u003e\u003cbr\u003eSee colours, explore textures, hear a crinkle sound - all the senses are stimulated with this engaging book!\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eFor ages 0+ months. \u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795507130612,"sku":"BEN-FE17303","price":19.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-FE17303_zoom_1.jpg?v=1784081694"},{"product_id":"baby-einstein-farm-explorers-alpha-stacks-soft-blocks","title":"Farm Explorers Alpha Stacks Soft Blocks","description":"\u003cdiv\u003eDiscover the alphabet and the animals of the farm with the Baby Einstein Farm Explorers Alpha Stacks Soft Blocks! This set of 4 stackable blocks are the perfect way to help baby build fine and gross motor skills and explore cause and effect as they build, toss, and tumble these engaging soft blocks.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003ePerfectly sized for little hands to toss, stack, and tumble, this engaging set of 4 large blocks features bright colours, engaging sounds, and unique textures to promote sensory discovery through play. Use the blocks to teach letters A to Z, counting, and animal names or encourage baby to build fine motor skills by grasping, stacking, shaking, or tossing the blocks! Baby will love to discover cause and effect as they explore the multi-sensory details on each block. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eFor infants ages 3 months and up.\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eDiscover Letters\u003c\/span\u003e\u003cbr\u003eEach block features vibrant images and letters to captivate baby’s attention and introduce the alphabet. \u003cbr\u003e \u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eEngaging Details\u003c\/span\u003e\u003cbr\u003eA gentle chime, colourful ribbons, soft textures – the thoughtful details on each block beckon baby to touch, shake, \u0026amp; explore! \u003cbr\u003e \u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eEasy to hold \u0026amp; grasp\u003c\/span\u003e\u003cbr\u003eDesigned especially for tiny architects, these blocks are perfectly sized for little builders’ hands to encourage lots of grasping, tossing, stacking and more. \u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eBuilds sensory learning\u003c\/span\u003e\u003cbr\u003eBright colours, engaging textures, curious sounds – baby’s sensory discovery is really stacking up! All 4 blocks feature multi-sensory details to encourage your child to explore and experiment as they stack, toss, and shake each block. \u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eSupports fine motor skills\u003c\/span\u003e\u003cbr\u003eAs baby plays, they’re building important fine motor skills as they grasp, stack, tumble, or toss the blocks. \u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eStart baby's learning early\u003c\/span\u003e\u003cbr\u003eParents can use the graphics on each block to teach letters, counting, and farm animals.\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795507196148,"sku":"BEN-FE17304","price":24.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-FE17304_zoom_1.jpg?v=1784081690"},{"product_id":"baby-einstein-farm-explorers-cals-sensory-barn-tummy-time-water-mat","title":"Farm Explorer's Cal's Sensory Barn Tummy Time Water Mat","description":"\u003cdiv\u003eWater play, the mess-free way! Build sensory discovery, support motor skills, and introduce cause-and-effect learning with the Baby Einstein Farm Explorer's Cal’s Sensory Barn Tummy Time Water Mat. Perfect for tummy time or seated play, your little farmer will love to push and pat the floating shapes or simply stretch out on this refillable, extra-large mat. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSimply fill the center of the play mat with water and blow up the outer rim with air. During seated play and tummy time, baby can work on muscle development while making the 6 floating sea creatures and shapes move under the surface. Perfect for naturally curious kids ages newborn and up, this hands-on activity introduces cause and effect as they touch the mat and watch the underwater creatures swim. It helps to engage and entertain infants and toddlers while encouraging the development of gross motor skills. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eCleanup is easy —just drain the water and air, wipe down the mat, and fold up for storage or travel. Use at home or take along for adventures so your baby can discover the wonder of water and sensory play wherever you go. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRecommended for 0 - 36 months \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795507327220,"sku":"BEN-FE17559","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-FE17559_zoom_1.jpg?v=1784081685"},{"product_id":"baby-einstein-sea-dreams-soother-musical-toy","title":"Sea Dreams Soother Musical Toy","description":"\u003cdiv\u003eHelp your little one sleep soundly with the Baby Einstein Sea Dreams Soother Musical Toy. A best seller from the Baby Einstein range. A must have in your sleep routine, this ocean-themed soother will help soothe baby to sleep with 25+ minutes of gentle melodies, soft ocean sounds, and twinkling lights. Attach easily to most cot rails or place on a bedside table to help soothe babies 0 months and up. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e4 modes let parents customize settings to meet baby’s needs, with relaxing combinations of soft lights, serene music, soothing ocean sounds, and characters that gently sway to relax baby during quiet time or sleep. Parents will love this soother’s Drift Off function, which gradually softens the lights and sounds every 10 minutes to help baby fall asleep. To prevent wakeups, use the remote control to activate or stop the soother from up to 3.5m away. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRequires 2 x AAA batteries (not included)\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eUser age range - 0-36 months\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795507917044,"sku":"BEN-OE11058","price":79.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE11058_zoom_1.jpg?v=1784081691"},{"product_id":"baby-einstein-glow-discover-light-bar-activity-station-toy","title":"Glow \u0026 Discover Light Bar Activity Station Toy","description":"\u003cdiv\u003eLight up baby’s sensory discovery and encourage frustration-free tummy time with the Baby Einstein Glow \u0026amp; Discover Light Bar Activity Station Toy. This compact, multi-sensory toy features 3 modes of learning and engagement and delights baby as they explore music, animals, and colours during tummy time or seated play. Dancing lights and music captivate infants and motivate baby to lift their head during tummy time. Baby can press the colourful buttons or spin the rattle drum to make the light bar glow and classical melodies play! As baby plays during tummy time, they can strengthen neck muscles and prevent flat head shape. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eOlder babies and toddlers can learn colour names, animal names and sounds, light up each button, or create xylophone sounds during seated play. The unisex design makes this a great educational gift for boy or girl ages 3 months to 3 years of age. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRequires 3 x AA batteries (not included). \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795508048116,"sku":"BEN-OE11083","price":49.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE11083_zoom_1.jpg?v=1784081693"},{"product_id":"baby-einstein-sticky-spinner-toy","title":"Sticky Spinner Toy","description":"\u003cdiv\u003eFrom mealtime to travel time, your baby will be utterly captivated by Baby Einstein’s Sticky Spinner toy. As this table toy spins and swirls, the brightly colored loops will whip up a visually stimulating experience. See baby focus as they curiously watch the inner-ball and loops spin in opposite directions. Those colorful bands are fun to grab and spin, which will help encourage hand-eye coordination and fine motor skills. The powerful suction cup base keeps the spinner in place whenever you need to entertain your squirmy baby. Use it as a high chair toy, or toss it in the diaper bag to have frustration-free play on hand. Your baby’s fascinated little fingers will keep this world of color going round and round! Turn any table into an activity center.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSuitable for ages 3 months+. \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795508179188,"sku":"BEN-OE11522","price":19.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE11522_zoom_1.jpg?v=1784081683"},{"product_id":"baby-einstein-stack-teethe-multitextured-teether-toy","title":"Stack \u0026 Teethe Multi-Textured Teether Toy","description":"\u003cdiv\u003eExplore new textures, soothe sore gums, and flex those fine motor skill muscles with the Baby Einstein Stack \u0026amp; Teethe Multi-Textured Teether Toy. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eEach of the 5 soft teethers gives baby a toy to safely chew while they play. Your baby will love practicing their stacking skills, and you’ll love how neatly these toys nestle together for easy cleanup and storage. Two must-haves in one - Stacking toy \u0026amp; teether! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eTextured stacking rings are made for teething, work on fine motor skills, explore textures \u0026amp; introduce classic colours that babies love. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRecommended for ages 0+ Months\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795508310260,"sku":"BEN-OE12356","price":22.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE12356_zoom_1.jpg?v=1784081682"},{"product_id":"baby-einstein-outstanding-opus-sensory-rattle-teether","title":"Outstanding Opus Sensory Rattle \u0026 Teether","description":"\u003cdiv\u003eOutstanding Opus is a multi-sensory teether toy and rattle from Baby Einstein. It features a bubble-pop with rattle beads, bright and high-contrast colors that babies love, and 8 teethable textures for baby to explore! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis teething ring keeps baby engaged and curious while they get teething relief from the rainbow-colored textured 'tentacles'. It features Opus, a popular octopus character from Baby Einstein’s YouTube series and books. The bubble-pop activity is fun for baby to interact with and introduces them to cause-and-effect concepts. The baby rattle includes a handle that is easy to grasp, even for the little hands. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eA great gift that will be a favourite!\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAppropriate for children ages 3 months and up. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795508441332,"sku":"BEN-OE12487","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE12487_zoom_1.jpg?v=1784081681"},{"product_id":"baby-einstein-curiosity-clutch-sensory-toy","title":"Curiosity Clutch Sensory Toy","description":"\u003cdiv\u003eCapture baby's attention with the Baby Einstein Curiosity Clutch Sensory Toy. Your little one will stay busy and engaged as they grasp, pop, twist, press, and interact with the many activities on this infant fidget toy. The Curiosity Clutch helps parents introduce their babies and toddlers to shapes, sounds, colours, and textures early on—and it helps build their understanding of cause and effect. This sensory toy features Tinker the Tiger, a popular character from Baby Einstein’s books and videos. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAppropriate for children ages 3 months and up.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795508769012,"sku":"BEN-OE12491","price":22.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE12491_zoom_1.jpg?v=1784081687"},{"product_id":"baby-einstein-sea-floor-explorers-2-in-1-water-mat-play-gym","title":"Sea Floor Explorers 2 in 1 Water Mat Play Gym","description":"\u003cdiv\u003eSensory development with a splash of fun! With the Sea Floor Explorers 2-in-1 Water Mat Play Gym, excite your baby’s senses and promote curiosity and exploration. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWith 4 modes perfect for tummy time, lay and play, seated activities, or even highchair time, the gym features 5 sensory toys, a comfortable play surface, and a unique water mat to allow for portable, mess-free aquatic play. One-of-a-kind water mat is removable to allow for water adventures on the floor or a highchair. Detachable toys promote sensory play and discovery with chimes, a baby-safe mirror, sensory activity toy, and more. Soft, comfortable play mat features vibrant colors and high-contrast patterns for visual stimulation. \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSuitable from 0 months+\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795522728180,"sku":"BEN-OE12807","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE12807_zoom_1.jpg?v=1784081684"},{"product_id":"baby-einstein-opuss-stack-stream-sensory-stacking-cups","title":"Opus's Stack \u0026 Stream Sensory Stacking Cups","description":"\u003cdiv\u003eHelp baby build new discoveries with the Baby Einstein Ocean Explorers Opus’s Stack \u0026amp; Stream Sensory Stacking Cups, a 5-piece set of nesting cups and accessories that engage baby in sensory play and promote cause and effect and fine motor skills. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eDesigned to let baby explore as they stack, stream, and pour, each of the 4 ocean-themed cups is large and textured for baby to easily grasp and play. Squeeze in some cause-and-effect fun with the purple clamshell water squirter, or delight in watching Opus the Octopus from Baby Einstein Ocean Explorers change color in warm water! Perfect for water play or floor play. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eCups nest for easy storage. Wipes clean.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSuitable for 3 months+\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795523252468,"sku":"BEN-OE13145","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE13145_zoom_1.jpg?v=1784081697"},{"product_id":"baby-einstein-neptunes-sensory-sidekick-activity-plush-toy","title":"Neptune's Sensory Sidekick Activity Plush Toy","description":"\u003cdiv\u003eThe Baby Einstein Ocean Explorers Neptune’s Sensory Sidekick is a soft plush toy that soothes and engages baby’s senses for discovery at home or on the go. 7 toys in all feature unique textures, crinkle sounds, high-contrast colours, and tactile elements to stimulate baby’s sense of touch and listening skills, and a bead chaser to promote fine motor skill development. High contrast colours on Neptune’s shell promote visual engagement. Soft, comforting plush features Neptune the Turtle from Baby Einstein Ocean Explorers programming. Included C-ring attaches Neptune to carriers or stroller, for discovery at home or on-the-go. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eNo batteries required. \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eSafety Notice: \u003c\/span\u003eRed Nose Australia safe sleep guidelines recommend that you do not use comforters or soft toys for sleep with babies under 7 months old. Do not leave comforters unsupervised in the cot with babies under 7 months.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795523547380,"sku":"BEN-OE13156","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE13156_zoom_1.jpg?v=1784081703"},{"product_id":"baby-einstein-ocean-explorers-sea-of-sensory-teether-toy","title":"Ocean Explorers Sea of Sensory Teether Toy","description":"\u003cdiv\u003eThe Baby Einstein Ocean Explorers Sea of Sensory teether is a set of 5 ocean-themed, teething toys that help soothe baby’s sore gums and engage baby with vibrant colours and unique textures. Features 5 textured sea animal teethers, 2 of which are water filled and chillable for extra teething relief. Large, textured shapes are easy for baby to grasp, and multiple textures and bright colours stimulate baby’s senses. C ring attaches the teether set to carriers, strollers, and diaper bags for soothing on the go. \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eUser age range - 3-36 months\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795524006132,"sku":"BEN-OE13158","price":15.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE13158_zoom_1.jpg?v=1784081700"},{"product_id":"baby-einstein-grip-spin-oball-rattle-toy","title":"Grip \u0026 Spin Oball Rattle Toy","description":"\u003cdiv\u003eHelp baby get an easy grip on new discoveries with the Baby Einstein Grip \u0026amp; Spin Oball Rattle Toy. Perfect for tummy time and seated play, or on-the-go discovery.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis BPA-free, easy grasp spinner ball features a self-discovery mirror, engaging rattle beads, and colorful internal loops that spin when shaken to captivate baby at home or on-the-go. Infants and toddlers will love to squeeze and grasp the Oball’s flexible frame or shake and roll the ball to hear rattle sounds. See Roxy the Redbird spin or let baby catch a glimpse of their sweet reflection in the baby-safe mirror! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eA great gift or first toy for a baby ages 0 months and up. \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times. \u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003ePlease note colours of the product may vary \u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795524268276,"sku":"BEN-OE16765","price":17.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE16765_zoom_1.jpg?v=1784081700"},{"product_id":"baby-einstein-soothing-star-teether-rattle-toy","title":"Soothing Star Teether \u0026 Rattle Toy","description":"\u003cdiv\u003eThe Baby Einstein Soothing Star Teether \u0026amp; Rattle Toy is designed to soothe your baby’s sore gums and engage the senses. This soother consists of 5, BPA-free teething tubes, made to soothe sore gums and encourage baby’s fingers to explore with every grasp. The friendly, starfish face welcomes baby with a smile, and chimes when shaken to captivate and delight your baby as they learn cause \u0026amp; effect! Easy to hold and shake, this teething toy will become a favourite soothing friend for teething relief and play at home or on-the-go. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eBattery free. \u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795525480692,"sku":"BEN-OE16823","price":9.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE16823_zoom_1.jpg?v=1784081705"},{"product_id":"baby-einstein-ocean-explorers-sensory-splash-water-mat","title":"Ocean Explorers Sensory Splash Water Mat","description":"\u003cdiv\u003eThe Baby Einstein Ocean Explorers Sensory Splash Water Mat is a refillable water mat perfect for tummy time exploration. This soft, refillable mat features 3 floating sea creatures and supports baby’s discovery during tummy time. Baby will delight in making each sea creature move through the water with a pat or push, while supporting sensory discovery, cause and effect learning, and fine motor skills.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eUser age range - 0-36 months\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795525841140,"sku":"BEN-OE16847","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE16847_zoom_1.jpg?v=1784081709"},{"product_id":"baby-einstein-touch-of-nature-sensory-toy","title":"Touch of Nature Sensory Toy","description":"\u003cdiv\u003eEncourage baby’s fine motor skills and sensory discovery with the Baby Einstein Touch of Nature Sensory Toy. This set of 4, sensory toys feature engaging sights, sounds, and textures to entertain baby and support cause and effect and fine motor skills. Easily connect to a nappy bag to take on the go or attach to a carrier for mobile play. Includes 4 nature-themed, sensory toys: ladybug squeaker, sun with rattle beads, textured earth toy, and crinkle leaf featuring Cal the Caterpillar. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eFor infants ages 0 months and up.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795526234356,"sku":"BEN-OE16886","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE16886_zoom_1.jpg?v=1784081701"},{"product_id":"baby-einstein-take-along-tunes-musical-toy","title":"Take Along Tunes Musical Toy","description":"\u003cdiv\u003eThe award-winning Baby Einstein Take Along Tunes Musical Toy is made for little maestros. This handheld musical toy has sold over 30 million units worldwide and will quickly become a favorite for hours of entertainment. Babies can use the large button to toggle through 10 recreated classical masterpieces from Chopin to Mozart and more. Colourful lights dance across the screen to the rhythm of each melody, to captivate your baby and encourage both auditory and visual perception. Includes volume control. Easy to grasp and hold. \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eUser age range - 3-36 months\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eNeeds 2 x AA batteries (not included)\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795526594804,"sku":"BEN-OE30704","price":22.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE30704_zoom_1.jpg?v=1784081713"},{"product_id":"baby-einstein-explore-discover-soft-blocks","title":"Explore \u0026 Discover Soft Blocks","description":"\u003cdiv\u003eThe Baby Einstein Explore \u0026amp; Discover Soft Blocks are made for little hands to squeeze, stack, toss and tumble. Each colorful block is a powerful discovery tool with multi-sensory activity that your baby will love. Discover the baby-safe mirror tucked under the peek-a-boo sun. Embark on a sensory safari with the wildlife rattle block and see animal names in English, Spanish and French. Tug on the friendly frog’s leg and watch it spring back! These stacking toy blocks are made to engage and entertain baby, and their soft design makes this an ideal activity for quiet places. With this soft block toy set, baby will build a tower filled with fun and learning. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSuitable for ages 3+ Months \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48795526988020,"sku":"BEN-OE90629","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE90629_zoom_3.jpg?v=1784081698"},{"product_id":"baby-einstein-opuss-ocean-of-discovery-tummy-time-water-mat","title":"Opus's Ocean of Discovery Tummy Time Water Mat","description":"\u003cdiv\u003eUnder the sea exploration is at your baby’s fingertips with Opus’s Ocean of Discovery™ Tummy Time Water Mat, featuring Baby Einstein’s Opus the Octopus. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSimply fill the center of the play mat with water and blow up the outer rim with air. During seated play and tummy time, baby can work on muscle development while making the 6 floating sea creatures and shapes move under the surface. Perfect for naturally curious kids ages newborn and up, this hands-on activity introduces cause and effect as they touch the mat and watch the underwater creatures swim. It helps to engage and entertain infants and toddlers while encouraging the development of gross motor skills. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eCleanup is easy —just drain the water and air, wipe down the mat, and fold up for storage or travel. Use at home or take along for adventures so your baby can discover the wonder of water and sensory play wherever you go. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eRecommended for 0 - 36 months \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eWe recommend adult supervision at all times\u003c\/span\u003e\u003c\/div\u003e","brand":"Baby Einstein","offers":[{"title":"None","offer_id":48800836681972,"sku":"BEN-OE12628","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BEN-OE12628_zoom_1_95180137-6ef7-4f21-9934-e55f333d95d3.jpg?v=1784081854"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/collections\/baby-einstein.jpg?v=1789524639","url":"https:\/\/www.thesleepstore.co.nz\/collections\/baby-einstein.oembed","provider":"The Sleep Store","version":"1.0","type":"link"}