{"title":"Baby Gowns","description":"\u003cp\u003eBaby gowns make overnight nappy changes quick and easy while keeping newborns snug and comfortable. Discover beautifully soft styles in quality fabrics that are gentle on delicate skin from the very beginning.\u003c\/p\u003e","products":[{"product_id":"woolbabe-merino-cotton-henley-baby-gown-buttercup-marl","title":"Merino Cotton Henley Baby Gown - Buttercup Marl","description":"\u003cp\u003eThe Woolbabe Henley Gown is made from the same much loved signature Woolbabe blend of 30 percent merino and 70 percent certified organic cotton. This beautifully soft gown brings effortless comfort to your baby’s day and night routine. The irregular rib fabric adds gentle stretch, creating a cosy fit that moves with your little one.\u003cbr\u003e\u003cbr\u003eDesigned with a 5 press stud henley neckline, the gown makes dressing simple and stress free. The drawstring bottom allows for quick and easy night-time changes while keeping baby snug and warm.\u003c\/p\u003e\n\u003cp\u003eFold-over mittens on all sizes help prevent face scratches and keep tiny hands toasty, making this gown perfect for sleepy snuggles or daytime lounging.\u003cbr\u003e\u003cbr\u003eBreathable, temperature regulating and naturally odour resistant, the Woolbabe Henley Gown supports peaceful sleep and comfortable play. 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This beautifully soft gown brings effortless comfort to your baby’s day and night routine. The irregular rib fabric adds gentle stretch, creating a cosy fit that moves with your little one.\u003cbr\u003e\u003cbr\u003eDesigned with a 5 press stud henley neckline, the gown makes dressing simple and stress free. The drawstring bottom allows for quick and easy night-time changes while keeping baby snug and warm.\u003c\/p\u003e\n\u003cp\u003eFold-over mittens on all sizes help prevent face scratches and keep tiny hands toasty, making this gown perfect for sleepy snuggles or daytime lounging.\u003cbr\u003e\u003cbr\u003eBreathable, temperature regulating and naturally odour resistant, the Woolbabe Henley Gown supports peaceful sleep and comfortable play. 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This beautifully soft gown brings effortless comfort to your baby’s day and night routine. The irregular rib fabric adds gentle stretch, creating a cosy fit that moves with your little one.\u003cbr\u003e\u003cbr\u003eDesigned with a 5 press stud henley neckline, the gown makes dressing simple and stress free. The drawstring bottom allows for quick and easy night-time changes while keeping baby snug and warm.\u003c\/p\u003e\n\u003cp\u003eFold-over mittens on all sizes help prevent face scratches and keep tiny hands toasty, making this gown perfect for sleepy snuggles or daytime lounging.\u003cbr\u003e\u003cbr\u003eBreathable, temperature regulating and naturally odour resistant, the Woolbabe Henley Gown supports peaceful sleep and comfortable play. Whether layered under a sleeping bag or worn on its own, this natural-fibre essential offers softness your baby will love.\u003c\/p\u003e\n\u003cp\u003eThis sweet and practical baby nightgown is available in a range of exclusive Woolbabe marl shades and coordinates beautifully with the rest of the Woolbabe Daydream Collection and wider range.\u003cbr\u003e\u003cbr\u003eAvailable in Prem (selected colours), Newborn, 0–3 months and 3–6 months.\u003cbr\u003e\u003cbr\u003eWe are so happy to have this beautiful Woolbabe Rib Daydream Collection for you and your bub to love - the perfect Night and Day collection.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"Newborn","offer_id":48684347785460,"sku":"1WCHGNDNMXX101","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48684380061940,"sku":"1WCHGNDNMXX102","price":59.95,"currency_code":"NZD","in_stock":true},{"title":"3-6 months","offer_id":48684380094708,"sku":"1WCHGNDNMXX103","price":59.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WCHGNDNMXX_1.jpg?v=1782348185"},{"product_id":"woolbabe-merino-cotton-henley-baby-gown-flax-marl","title":"Merino Cotton Henley Baby Gown - Flax Marl","description":"\u003cp\u003eThe Woolbabe Henley Gown is made from the same much loved signature Woolbabe blend of 30 percent merino and 70 percent certified organic cotton. 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This beautifully soft gown brings effortless comfort to your baby’s day and night routine. The irregular rib fabric adds gentle stretch, creating a cosy fit that moves with your little one.\u003cbr\u003e\u003cbr\u003eDesigned with a 5 press stud henley neckline, the gown makes dressing simple and stress free. The drawstring bottom allows for quick and easy night-time changes while keeping baby snug and warm.\u003c\/p\u003e\n\u003cp\u003eFold-over mittens on all sizes help prevent face scratches and keep tiny hands toasty, making this gown perfect for sleepy snuggles or daytime lounging.\u003cbr\u003e\u003cbr\u003eBreathable, temperature regulating and naturally odour resistant, the Woolbabe Henley Gown supports peaceful sleep and comfortable play. 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Convenience and comfort - tick! \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003eBaby Basics is a range of products that deliver great quality, value and durability for everyday wear. Made from gorgeously soft fabric and in a range of cute colours, these gowns are available in sizes prem to 3 months\u003c\/div\u003e\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Prem","offer_id":48762259898612,"sku":"1C-BB-GN-SG-099","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48762263994612,"sku":"1C-BB-GN-SG-100","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762264027380,"sku":"1C-BB-GN-SG-101","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-GN-SG_1.jpg?v=1782368844"},{"product_id":"the-sleep-store-basics-organic-baby-gown-white","title":"Basics Organic Baby Gown - White","description":"\u003cdiv\u003eThe Baby Basics Gown is an essential for all newborns! They have an envelope neck opening for easy dressing, foldover mittens to keep hands toasty warm and a wide bottom hem with a drawstring closure for the easiest nappy changing. Baby gowns aren't just for night time! Newborns sleep most of the day and night, so comfy and easy to use clothing is a must for the first few months.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003eMade from a beautifully soft interlock organic cotton, it is a lovely thick quality that will feel so nice against your little ones delicate skin.\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSome babies just loathe the feeling of 'itchy' labels scratching their neck. Our Baby Basics range still has a label, however you have the option of easily tearing it off without affecting the garment. Convenience and comfort - tick! \u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cdiv\u003eBaby Basics is a range of products that deliver great quality, value and durability for everyday wear. Made from gorgeously soft fabric and in a range of cute colours, these gowns are available in sizes prem to 3 months\u003c\/div\u003e\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Prem","offer_id":48762264191220,"sku":"1C-BB-GN-WHI-099","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48762264322292,"sku":"1C-BB-GN-WHI-100","price":19.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762264355060,"sku":"1C-BB-GN-WHI-101","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-GN-WHI_1.jpg?v=1782368848"},{"product_id":"the-sleep-store-all-seasons-merino-drawstring-gown-milk","title":"All Seasons Merino Drawstring Gown - Milk","description":"\u003cp\u003eThe Sleep Store All Seasons Merino\/Tencel Long Sleeve Drawstring Gown is a staple for babies with sensitive skin. This merino\/tencel bodysuit is lightweight, luxuriously soft and silky smooth. Made from 165gsm jersey merino, this gown is temperature-regulating and makes an ideal base layer in the cooler months or a top layer in the warmer months. The tencel helps it dry quickly and gives the gown a super silky, smooth finish which is it ideal for sensitive skin. This merino\/tencel gown is the ultimate basic layer for babies!\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThis drawstring gown has been designed with a drawstring opening and an envelope neckline making changing nappies super easy. This All Seasons Merino\/Tencel range is also available in bodysuits, singlets, long sleeve tops and a short sleeve tee - ideal for layering. Our customers love the silky feel of this range and how durable this clothing is. These gowns come in sizing from prem - 3-6 months.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese are the first Sleep Store Products to be packaged in paper, curbside recyclable bags! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Prem","offer_id":48762315768052,"sku":"1C-ASMT-DG-MLK-099","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48762315899124,"sku":"1C-ASMT-DG-MLK-100","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762315931892,"sku":"1C-ASMT-DG-MLK-101","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"3-6 months","offer_id":48762315964660,"sku":"1C-ASMT-DG-MLK-102","price":39.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-ASMT-DG-MLK_zoom_1.jpg?v=1786409586"},{"product_id":"the-sleep-store-organic-cotton-knotted-gown-fern-safari","title":"Organic Cotton Knotted Gown - Fern Safari","description":"\u003cdiv\u003eThe Sleep Store Organic Cotton Knotted Gown is the perfect staple item made from a beautiful organic cotton. It has an envelope neck opening, fold over mittens and a wide knot tie bottom. Gentle for sensitive for skin and easy for late night nappy changes.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSoft cotton baby gowns are an essential for all newborns.. but they aren't just for night time! Newborns sleep most of the day and night, so breathable, comfy and easy to use clothing is a must for the first few months!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe garments in this deluxe organic cotton range feel so soft and come in a range of colours and patterns children love. These gowns range in size from newborn to 6 months.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Newborn","offer_id":48762730414324,"sku":"1C-JB-GN-K-FS-100","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762730578164,"sku":"1C-JB-GN-K-FS-101","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GN-K-FS_zoom_1.jpg?v=1782369677"},{"product_id":"the-sleep-store-organic-cotton-knotted-gown-little-leaves","title":"Organic Cotton Knotted Gown - Little Leaves","description":"\u003cdiv\u003eThe Sleep Store Organic Cotton Knotted Gown is the perfect staple item made from a beautiful organic cotton. It has an envelope neck opening, fold over mittens and a wide knot tie bottom. Gentle for sensitive for skin and easy for late night nappy changes.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSoft cotton baby gowns are an essential for all newborns.. but they aren't just for night time! Newborns sleep most of the day and night, so breathable, comfy and easy to use clothing is a must for the first few months!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe garments in this deluxe organic cotton range feel so soft and come in a range of colours and patterns children love. These gowns range in size from newborn to 6 months.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Newborn","offer_id":48762730709236,"sku":"1C-JB-GN-K-LL-100","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762730840308,"sku":"1C-JB-GN-K-LL-101","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GN-K-LL-100_1.jpg?v=1782369678"},{"product_id":"the-sleep-store-organic-cotton-knotted-gown-natural-bee","title":"Organic Cotton Knotted Gown - Natural Bee","description":"\u003cdiv\u003eThe Sleep Store Organic Cotton Knotted Gown is the perfect staple item made from a beautiful organic cotton. It has an envelope neck opening, fold over mittens and a wide knot tie bottom. Gentle for sensitive for skin and easy for late night nappy changes.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSoft cotton baby gowns are an essential for all newborns.. but they aren't just for night time! Newborns sleep most of the day and night, so breathable, comfy and easy to use clothing is a must for the first few months!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe garments in this deluxe organic cotton range feel so soft and come in a range of colours and patterns children love. These gowns range in size from newborn to 6 months.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Newborn","offer_id":48762731692276,"sku":"1C-JB-GN-K-NB-100","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762731888884,"sku":"1C-JB-GN-K-NB-101","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GN-K-NB-100_1.jpg?v=1782369681"},{"product_id":"the-sleep-store-organic-cotton-knotted-gown-pink-bea-floral","title":"Organic Cotton Knotted Gown - Pink Bea Floral","description":"\u003cdiv\u003eThe Sleep Store Organic Cotton Knotted Gown is the perfect staple item made from a beautiful organic cotton. It has an envelope neck opening, fold over mittens and a wide knot tie bottom. Gentle for sensitive for skin and easy for late night nappy changes.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSoft cotton baby gowns are an essential for all newborns.. but they aren't just for night time! Newborns sleep most of the day and night, so breathable, comfy and easy to use clothing is a must for the first few months!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe garments in this deluxe organic cotton range feel so soft and come in a range of colours and patterns children love. These gowns range in size from newborn to 6 months.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Newborn","offer_id":48762732183796,"sku":"1C-JB-GN-K-PBF-100","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762732445940,"sku":"1C-JB-GN-K-PBF-101","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GN-K-PBF-100_1.jpg?v=1782369684"},{"product_id":"the-sleep-store-organic-cotton-knotted-gown-sunny-days","title":"Organic Cotton Knotted Gown - Sunny Days","description":"\u003cdiv\u003eThe Sleep Store Organic Cotton Knotted Gown is the perfect staple item made from a beautiful organic cotton. It has an envelope neck opening, fold over mittens and a wide knot tie bottom. Gentle for sensitive for skin and easy for late night nappy changes.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSoft cotton baby gowns are an essential for all newborns.. but they aren't just for night time! Newborns sleep most of the day and night, so breathable, comfy and easy to use clothing is a must for the first few months!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe garments in this deluxe organic cotton range feel so soft and come in a range of colours and patterns children love. These gowns range in size from newborn to 6 months.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Newborn","offer_id":48762732609780,"sku":"1C-JB-GN-K-SDY-100","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762732806388,"sku":"1C-JB-GN-K-SDY-101","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GN-K-SDY-100_1.jpg?v=1782369684"},{"product_id":"the-sleep-store-organic-cotton-knotted-gown-slate-outer-space","title":"Organic Cotton Knotted Gown - Slate Outer Space","description":"\u003cdiv\u003eThe Sleep Store Organic Cotton Knotted Gown is the perfect staple item made from a beautiful organic cotton. It has an envelope neck opening, fold over mittens and a wide knot tie bottom. Gentle for sensitive for skin and easy for late night nappy changes.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSoft cotton baby gowns are an essential for all newborns.. but they aren't just for night time! Newborns sleep most of the day and night, so breathable, comfy and easy to use clothing is a must for the first few months!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe garments in this deluxe organic cotton range feel so soft and come in a range of colours and patterns children love. These gowns range in size from newborn to 6 months.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Newborn","offer_id":48762733068532,"sku":"1C-JB-GN-K-SOS-100","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762733625588,"sku":"1C-JB-GN-K-SOS-101","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"3-6 months","offer_id":48762733658356,"sku":"1C-JB-GN-K-SOS-102","price":29.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GN-K-SOS_zoom_1.jpg?v=1782369683"},{"product_id":"the-sleep-store-organic-cotton-knotted-gown-transport","title":"Organic Cotton Knotted Gown - Transport","description":"\u003cdiv\u003eThe Sleep Store Organic Cotton Knotted Gown is the perfect staple item made from a beautiful organic cotton. It has an envelope neck opening, fold over mittens and a wide knot tie bottom. Gentle for sensitive for skin and easy for late night nappy changes.\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eSoft cotton baby gowns are an essential for all newborns.. but they aren't just for night time! Newborns sleep most of the day and night, so breathable, comfy and easy to use clothing is a must for the first few months!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe garments in this deluxe organic cotton range feel so soft and come in a range of colours and patterns children love. These gowns range in size from newborn to 6 months.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Newborn","offer_id":48762733953268,"sku":"1C-JB-GN-K-TR-100","price":29.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762734084340,"sku":"1C-JB-GN-K-TR-101","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GN-K-TR-100_1.jpg?v=1782369688"},{"product_id":"the-sleep-store-organic-cotton-elastic-bottom-baby-gown-blush","title":"Organic Cotton Elastic Bottom Baby Gown - Blush","description":"\u003cp\u003eThe Sleep Store Organic Cotton Elastic Bottom Baby Gown is a beautifully soft and practical essential for newborns. Made from organic cotton, this gown feels luxuriously gentle against your baby's delicate skin and offers the perfect blend of comfort, warmth, and breathability.\u003cbr\u003e\u003cbr\u003eDesigned with tired parents in mind, the clever elasticated bottom means no more fiddling with zips or domes during late-night nappy changes. Simply pull up the gown, change your little one, and tuck them back in without disrupting their precious sleep. The envelope-style neckline makes dressing easy, while fold-over cuffs help keep tiny hands warm and prevent scratching.\u003cbr\u003e\u003cbr\u003eThis baby gown is ideal for those early months when comfort and convenience matter most. The organic cotton fabric naturally regulates temperature, helping your baby stay cosy without overheating. It's beautifully simple, long-lasting, and available in a range of timeless colours that coordinate perfectly with the rest of The Sleep Store organic cotton range. Available in prem, newborn, and 0–3 months sizing.\u003cbr\u003e\u003cbr\u003eA thoughtful gift for new parents or the perfect addition to your own newborn essentials, this gown is designed to make life easier and sleep sweeter, for everyone.\u003c\/p\u003e","brand":"The Sleep Store","offers":[{"title":"Prem","offer_id":48762734280948,"sku":"1C-JB-GNE-BLH-099","price":24.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48762734444788,"sku":"1C-JB-GNE-BLH-100","price":24.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762734477556,"sku":"1C-JB-GNE-BLH-101","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GNE-BLH-100_1.jpg?v=1782369689"},{"product_id":"the-sleep-store-organic-cotton-elastic-bottom-baby-gown-blue","title":"Organic Cotton Elastic Bottom Baby Gown - Blue","description":"\u003cp\u003eThe Sleep Store Organic Cotton Elastic Bottom Baby Gown is a beautifully soft and practical essential for newborns. Made from organic cotton, this gown feels luxuriously gentle against your baby's delicate skin and offers the perfect blend of comfort, warmth, and breathability.\u003cbr\u003e\u003cbr\u003eDesigned with tired parents in mind, the clever elasticated bottom means no more fiddling with zips or domes during late-night nappy changes. Simply pull up the gown, change your little one, and tuck them back in without disrupting their precious sleep. The envelope-style neckline makes dressing easy, while fold-over cuffs help keep tiny hands warm and prevent scratching.\u003cbr\u003e\u003cbr\u003eThis baby gown is ideal for those early months when comfort and convenience matter most. The organic cotton fabric naturally regulates temperature, helping your baby stay cosy without overheating. It's beautifully simple, long-lasting, and available in a range of timeless colours that coordinate perfectly with the rest of The Sleep Store organic cotton range. Available in prem, newborn, and 0–3 months sizing.\u003cbr\u003e\u003cbr\u003eA thoughtful gift for new parents or the perfect addition to your own newborn essentials, this gown is designed to make life easier and sleep sweeter, for everyone.\u003c\/p\u003e","brand":"The Sleep Store","offers":[{"title":"Prem","offer_id":48762734772468,"sku":"1C-JB-GNE-BLU-099","price":24.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48762734870772,"sku":"1C-JB-GNE-BLU-100","price":24.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762734903540,"sku":"1C-JB-GNE-BLU-101","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GNE-BLU-100_1.jpg?v=1782369689"},{"product_id":"the-sleep-store-organic-cotton-elastic-bottom-baby-gown-fern","title":"Organic Cotton Elastic Bottom Baby Gown - Fern","description":"\u003cp\u003eThe Sleep Store Organic Cotton Elastic Bottom Baby Gown is a beautifully soft and practical essential for newborns. Made from organic cotton, this gown feels luxuriously gentle against your baby's delicate skin and offers the perfect blend of comfort, warmth, and breathability.\u003cbr\u003e\u003cbr\u003eDesigned with tired parents in mind, the clever elasticated bottom means no more fiddling with zips or domes during late-night nappy changes. Simply pull up the gown, change your little one, and tuck them back in without disrupting their precious sleep. The envelope-style neckline makes dressing easy, while fold-over cuffs help keep tiny hands warm and prevent scratching.\u003cbr\u003e\u003cbr\u003eThis baby gown is ideal for those early months when comfort and convenience matter most. The organic cotton fabric naturally regulates temperature, helping your baby stay cosy without overheating. It's beautifully simple, long-lasting, and available in a range of timeless colours that coordinate perfectly with the rest of The Sleep Store organic cotton range. Available in prem, newborn, and 0–3 months sizing.\u003cbr\u003e\u003cbr\u003eA thoughtful gift for new parents or the perfect addition to your own newborn essentials, this gown is designed to make life easier and sleep sweeter, for everyone.\u003c\/p\u003e","brand":"The Sleep Store","offers":[{"title":"Prem","offer_id":48762735132916,"sku":"1C-JB-GNE-FRN-099","price":24.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48762735362292,"sku":"1C-JB-GNE-FRN-100","price":24.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48762735395060,"sku":"1C-JB-GNE-FRN-101","price":24.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JB-GNE-FRN-100_1.jpg?v=1782369688"},{"product_id":"the-sleep-store-organic-cotton-elastic-bottom-baby-gown-natural","title":"Organic Cotton Elastic Bottom Baby Gown - Natural","description":"\u003cp\u003eThe Sleep Store Organic Cotton Elastic Bottom Baby Gown is a beautifully soft and practical essential for newborns. Made from organic cotton, this gown feels luxuriously gentle against your baby's delicate skin and offers the perfect blend of comfort, warmth, and breathability.\u003cbr\u003e\u003cbr\u003eDesigned with tired parents in mind, the clever elasticated bottom means no more fiddling with zips or domes during late-night nappy changes. Simply pull up the gown, change your little one, and tuck them back in without disrupting their precious sleep. The envelope-style neckline makes dressing easy, while fold-over cuffs help keep tiny hands warm and prevent scratching.\u003cbr\u003e\u003cbr\u003eThis baby gown is ideal for those early months when comfort and convenience matter most. The organic cotton fabric naturally regulates temperature, helping your baby stay cosy without overheating. It's beautifully simple, long-lasting, and available in a range of timeless colours that coordinate perfectly with the rest of The Sleep Store organic cotton range. 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This Baby Gown combines gentle comfort with practical design to make dressing and care easy. Made from organic cotton, it’s beautifully soft, breathable, and kind to even the most delicate skin, providing a warm, soothing layer for your baby’s earliest days. \u003cbr\u003e\u003cbr\u003eThis thoughtfully designed gown features hook-and-loop openings along the front and shoulders. The bottom folds up and is secured with a hook-and-loop closure to keep it in place. The gown opens out flat making it easy for dressing, changing, and medical access, without the need to disturb or move your baby unnecessarily. The easy-access design is especially helpful in hospital settings, where wires, monitors, or tubes may be attached.\u003cbr\u003e\u003cbr\u003eThe gown’s gentle, flexible fit ensures baby stays cosy while allowing for easy adjustments. 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With clever design features and the use of gentle fabrics we aim to help parents and caregivers focus on what matters most - nurturing, bonding, and giving their tiny baby the best possible start.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Tiny","offer_id":48762837532916,"sku":"1C-SC-GN-NB-097","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"Little","offer_id":48762838155508,"sku":"1C-SC-GN-NB-098","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"Prem","offer_id":48762838188276,"sku":"1C-SC-GN-NB-099","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-SC-GN-NB_1.jpg?v=1786409621"},{"product_id":"the-sleep-store-special-care-baby-gown-pink-bea-floral","title":"Special Care Baby Gown - Pink Bea Floral","description":"\u003cdiv\u003eThe Sleep Store Special Care Baby Gown was created with the needs of premature and tiny babies in mind. This Baby Gown combines gentle comfort with practical design to make dressing and care easy. Made from organic cotton, it’s beautifully soft, breathable, and kind to even the most delicate skin, providing a warm, soothing layer for your baby’s earliest days. \u003cbr\u003e\u003cbr\u003eThis thoughtfully designed gown features hook-and-loop openings along the front and shoulders. The bottom folds up and is secured with a hook-and-loop closure to keep it in place. The gown opens out flat making it easy for dressing, changing, and medical access, without the need to disturb or move your baby unnecessarily. The easy-access design is especially helpful in hospital settings, where wires, monitors, or tubes may be attached.\u003cbr\u003e\u003cbr\u003eThe gown’s gentle, flexible fit ensures baby stays cosy while allowing for easy adjustments. 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With clever design features and the use of gentle fabrics we aim to help parents and caregivers focus on what matters most - nurturing, bonding, and giving their tiny baby the best possible start.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Tiny","offer_id":48762838778100,"sku":"1C-SC-GN-PBF-097","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"Little","offer_id":48762838876404,"sku":"1C-SC-GN-PBF-098","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"Prem","offer_id":48762838909172,"sku":"1C-SC-GN-PBF-099","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-SC-GN-PBF_1.jpg?v=1786409622"},{"product_id":"the-sleep-store-special-care-baby-gown-sunny-days","title":"Special Care Baby Gown - Sunny Days","description":"\u003cdiv\u003eThe Sleep Store Special Care Baby Gown was created with the needs of premature and tiny babies in mind. This Baby Gown combines gentle comfort with practical design to make dressing and care easy. Made from organic cotton, it’s beautifully soft, breathable, and kind to even the most delicate skin, providing a warm, soothing layer for your baby’s earliest days. \u003cbr\u003e\u003cbr\u003eThis thoughtfully designed gown features hook-and-loop openings along the front and shoulders. The bottom folds up and is secured with a hook-and-loop closure to keep it in place. The gown opens out flat making it easy for dressing, changing, and medical access, without the need to disturb or move your baby unnecessarily. The easy-access design is especially helpful in hospital settings, where wires, monitors, or tubes may be attached.\u003cbr\u003e\u003cbr\u003eThe gown’s gentle, flexible fit ensures baby stays cosy while allowing for easy adjustments. 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With clever design features and the use of gentle fabrics we aim to help parents and caregivers focus on what matters most - nurturing, bonding, and giving their tiny baby the best possible start.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"Tiny","offer_id":48762839204084,"sku":"1C-SC-GN-SDY-097","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"Little","offer_id":48762839957748,"sku":"1C-SC-GN-SDY-098","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"Prem","offer_id":48762839990516,"sku":"1C-SC-GN-SDY-099","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-SC-GN-SDY_1.jpg?v=1786409624"},{"product_id":"woolbabe-merino-cotton-drawstring-gown-wildflower","title":"Merino Cotton Drawstring Gown - Wildflower","description":"\u003cp\u003eA collection of favourites have made their return - but not for long! 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Super soft, breathable, and easy to care for, they wash beautifully and stay cosy wash after wash.\u003c\/p\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cdiv\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold; background-color: rgb(255, 255, 0);\"\u003eTHESE ITEMS ARE CLEARANCE ITEMS\/DISCONTINUED DESIGNS - END OF LINE STOCK\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eCLEARANCE:\u003c\/span\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eItems marked down in our clearance category aren’t eligible to have additional discounts or deals applied to them.\u003c\/li\u003e\n\u003cli\u003eSleepPoints will not be earned on clearance products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e","brand":"Woolbabe","offers":[{"title":"Newborn","offer_id":48763020869876,"sku":"1WGNWFXXXX101","price":28.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WGNWFXXXX_1.jpg?v=1782348176"},{"product_id":"woolbabe-merino-cotton-gown-pebble","title":"Merino Cotton Gown - Pebble","description":"\u003cp\u003eOur gorgeous merino\/cotton blend Woolbabe newborn gowns have been redesigned to be longer and offer an elasticated hem. 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These are perfect for wearing inside a swaddle or small sleeping bag.\u003c\/p\u003e\n\u003cp\u003eThe fabric washes beautifully and feels soft and comfy!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSize: \u003c\/b\u003ePrem and Newborn\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/sleepstore-images.s3.ap-southeast-2.amazonaws.com\/fire+label\/whitefirelabel.3.jpg\" style=\"width: 250px;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold; background-color: rgb(255, 255, 0);\"\u003eTHESE ITEMS ARE CLEARANCE ITEMS\/DISCONTINUED DESIGNS - END OF LINE STOCK\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eCLEARANCE:\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eItems marked down in our clearance category aren’t eligible to have additional discounts or deals applied to them.\u003c\/li\u003e\n\u003cli\u003eSleepPoints will not be earned on clearance products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Woolbabe","offers":[{"title":"Prem","offer_id":48763022016756,"sku":"1W09TW786XX399","price":49.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48763022344436,"sku":"1W09TW786XX400","price":49.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-GN-PB_zoom_8.jpg?v=1782348179"},{"product_id":"woolbabe-merino-cotton-gown-dusk","title":"Merino Cotton Gown - Dusk","description":"\u003cp\u003eOur gorgeous merino\/cotton blend Woolbabe newborn gowns have been redesigned to be longer and offer an elasticated hem. 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These are perfect for wearing inside a swaddle or small sleeping bag.\u003c\/p\u003e\n\u003cp\u003eThe fabric washes beautifully and feels soft and comfy!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSize: \u003c\/b\u003ePrem \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/sleepstore-images.s3.ap-southeast-2.amazonaws.com\/fire+label\/whitefirelabel.3.jpg\" style=\"width: 250px;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold; background-color: rgb(255, 255, 0);\"\u003eTHESE ITEMS ARE CLEARANCE ITEMS\/DISCONTINUED DESIGNS - END OF LINE STOCK\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eCLEARANCE:\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eItems marked down in our clearance category aren’t eligible to have additional discounts or deals applied to them.\u003c\/li\u003e\n\u003cli\u003eSleepPoints will not be earned on clearance products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Woolbabe","offers":[{"title":"Prem","offer_id":48763022967028,"sku":"1W27TW786XX399","price":49.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-GN-DU_zoom_6_59991162-3d00-4601-93a5-bdc7f02e014e.jpg?v=1782348179"},{"product_id":"woolbabe-merino-cotton-gown-tide","title":"Merino Cotton Gown - Tide","description":"\u003cp\u003eOur gorgeous merino\/cotton blend Woolbabe newborn gowns have been redesigned to be longer and offer an elasticated hem. 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These are perfect for wearing inside a swaddle or small sleeping bag.\u003c\/p\u003e\n\u003cp\u003eThe fabric washes beautifully and feels soft and comfy!\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSize: \u003c\/b\u003ePrem and Newborn\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/sleepstore-images.s3.ap-southeast-2.amazonaws.com\/fire+label\/whitefirelabel.3.jpg\" style=\"width: 250px;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cbr\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold; background-color: rgb(255, 255, 0);\"\u003eTHESE ITEMS ARE CLEARANCE ITEMS\/DISCONTINUED DESIGNS - END OF LINE STOCK\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eCLEARANCE:\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eItems marked down in our clearance category aren’t eligible to have additional discounts or deals applied to them.\u003c\/li\u003e\n\u003cli\u003eSleepPoints will not be earned on clearance products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Woolbabe","offers":[{"title":"Prem","offer_id":48763023655156,"sku":"1W37TW786XX399","price":49.95,"currency_code":"NZD","in_stock":true},{"title":"Newborn","offer_id":48763023851764,"sku":"1W37TW786XX400","price":49.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-GN-TD_zoom_6.jpg?v=1782348183"},{"product_id":"nature-baby-pointelle-merino-essentials-gown-natural","title":"Pointelle Merino Essentials Gown - Natural","description":"\u003cp\u003eThis gorgeous Nature Baby pointelle merino gown will be an essential for your newborn!\u003c\/p\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe gown allows for easy and quick changes while still keeping your little ones feet nicely wrapped up.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eFeaturing fold-down mittens help warm little hands and prevent scratching.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eSize: NB and 0-3m\u003c\/div\u003e","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":48775237402868,"sku":"NB-EG-PM-NAT-100","price":79.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48775238254836,"sku":"NB-EG-PM-NAT-101","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/NB-EG-PM-NAT_zoom_1.jpg?v=1782431232"},{"product_id":"nature-baby-cotton-gown-grey-stripe","title":"Cotton Gown - Grey Stripe","description":"\u003cp\u003eAn absolute newborn classic, the Nature Baby Organic Cotton gown is soft and breathable. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBeautiful quality 100% organic cotton fabric is perfect for the first few weeks and months of life. This design keeps little feet tucked in and warm with a soft drawstring opening at the bottom making for easy nappy changing. Fold down mittens at the cuff to keep little hands warm and prevent scratching.\u003c\/p\u003e\n\u003cp\u003eSize: NB and 0-3m\u003c\/p\u003e","brand":"Nature Baby","offers":[{"title":"Newborn","offer_id":48775274561780,"sku":"NB400S007XX400","price":39.95,"currency_code":"NZD","in_stock":true},{"title":"0-3 months","offer_id":48775275020532,"sku":"NB400S007XX401","price":39.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/NB400S007_zoom.jpg?v=1782431356"},{"product_id":"nature-baby-cotton-gown-natural","title":"Cotton Gown - Natural","description":"\u003cp\u003eAn absolute newborn classic, the Nature Baby Organic Cotton gown is soft and breathable. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBeautiful quality 100% organic cotton fabric is perfect for the first few weeks and months of life. 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