{"title":"Back to the Wild","description":"\u003cp\u003eProtect little adventurers outdoors with Back to the Wild. Discover natural mineral sunscreens and gentle insect repellent created with babies, sensitive skin and family adventures in mind. With minimal ingredients, zinc-based sun protection and a DEET-free baby insect repellent, the range offers practical outdoor essentials for beaches, parks, camping and everyday exploring.\u003c\/p\u003e","products":[{"product_id":"back-to-the-wild-nappy-rash-balm-glass-jar","title":"Nappy Rash Balm (Glass Jar)","description":"The Back to the Wild Nappy Rash Balm comes in a glass jar and provides a nourishing barrier for any area of skin that is damp. This means this balm can not only be used on the nappy area, but also as a barrier for dribble, heat, or in between babies neck, arm, and leg folds.\u003cbr\u003e\u003cbr\u003eCan be used with cloth nappies! \u003cbr\u003eReapply after each nappy change to clean dry skin. A small thin layer is enough, so no need to lather on like with non-natural products.\u003cbr\u003e","brand":"Back to the Wild","offers":[{"title":"120g","offer_id":48788088488180,"sku":"BW-NRM-120","price":29.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BW-NRM_zoom_1.jpg?v=1784081357"},{"product_id":"back-to-the-wild-babysafe-insect-repellent","title":"Baby-Safe Insect Repellent","description":"Keep even the littlest adventurers protected with the Back to the Wild Baby-Safe Insect Repellent - New Zealand’s first fully natural repellent made specifically for babies from newborn. Designed with sensitive skin in mind, this gentle yet effective formula uses a herbal infusion of wild-harvested, organic plants - completely free of essential oils and synthetic chemicals.\u003cbr\u003e\u003cbr\u003eSafe from birth and pregnancy-friendly, this repellent is perfect for families who love to explore the outdoors without compromising on health or safety. Whether you're camping in the wild, exploring tramping tracks with a baby on your back, or simply heading to the park, this balm has your whole whānau covered.\u003cbr\u003e\u003cbr\u003eDespite its gentle nature, it’s been field-tested in dense South Island bush and overseas, and performs impressively well - even for adults! Adventure parents love to choose this as their go-to repellent for its simplicity and peace of mind.\u003cul\u003e\n\u003cli\u003e100% natural\u003c\/li\u003e\n\u003cli\u003eDEET-free\u003c\/li\u003e\n\u003cli\u003eEssential oil-free\u003c\/li\u003e\n\u003cli\u003eSafe for all ages (including newborns)\u003c\/li\u003e\n\u003cli\u003eGentle enough for use during pregnancy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003ePackaged sustainably and made in small batches, it’s a must-have for your natural first aid kit and baby bag.\u003cdiv\u003eAvailable in 50ml and 100ml\u003c\/div\u003e","brand":"Back to the Wild","offers":[{"title":"50ml","offer_id":48788089635060,"sku":"BW-BSIR-050","price":18.95,"currency_code":"NZD","in_stock":false},{"title":"100ml","offer_id":48788090355956,"sku":"BW-BSIR-100","price":24.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BW-BSIR_zoom_3.jpg?v=1784081357"},{"product_id":"back-to-the-wild-kawakawa-balm","title":"Kawakawa Balm","description":"Back to the Wild Kawakawa Balm helps to relieve skin conditions such as eczema, psoriasis, bites, dry skin and more. Kawakawa the most well known native New Zealand plant.\u003cbr\u003e\u003cbr\u003eThis kawakawa is wild harvested, from untamed North Canterbury coastline. It is harvested using traditional practices, for the best quality leaves. \u003cbr\u003e\u003cbr\u003e\u003cdiv\u003eThe oil is cold infused for a minimum of 6 weeks to give you the finest product. Heat and microwaves are not used in the process of making this balm. Tender care is taken throughout to give you old-fashioned handcrafted quality. \u003c\/div\u003e\u003cbr\u003e","brand":"Back to the Wild","offers":[{"title":"120g","offer_id":48788090814708,"sku":"BW-KKB-120","price":29.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/BW-KKB_zoom_1.jpg?v=1784081359"},{"product_id":"back-to-the-wild-sunscreen-spf40","title":"Sunscreen SPF40","description":"\u003cdiv\u003eThe Back to the Wild SPF40 Natural Sunscreen comes is a 100% natural, SPF protection with NZ's most minimal ingredients - adventure-ready sunscreen for the whole family.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eStay protected longer and adventure further with this powerful yet gentle natural SPF 40 sunscreen. Made with minimal carefully selected, all-natural ingredients, this broad-spectrum sunscreen shields against both UVA and UVB rays using zinc oxide - the safest and most effective mineral sunscreen available.\u003cbr\u003e\u003cbr\u003eFormulated for the wild and the everyday, it creates a physical barrier that not only prevents sunburn and windburn, but also deeply nourishes the skin. Safe for babies, sensitive skin, and anyone avoiding synthetic chemicals, it’s water-free for extra staying power and longer shelf life - making it your perfect companion for every season.\u003cbr\u003e\u003cbr\u003eIt spreads effortlessly, goes on clear, and leaves no greasy residue - just soft, protected skin. Housed in an eco-friendly aluminium tin, a little goes a long way.\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003eCompliant with AS\/NZS 2604:2021 and ISO 24443 standards, this sunscreen is adventure-tested and family-approved.\u003cbr\u003eWherever the day takes you - from mountaintops to beaches - you’re covered, naturally.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 65g  tin, 130g jar and 280g jar\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003ePlease note -\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eMake sure to test patch on skin first. If any irritation occurs, discontinue use. Bee products and coconut oil would be the most likely culprits so we'd recommend further allergy testing around these.\u003c\/li\u003e\n\u003cli\u003eThe Cancer Society recommendation with any sunscreen is to re-apply every two hours, and after getting out of water due to rub-off.\u003c\/li\u003e\n\u003cli\u003eBecause zinc oxide forms a physical barrier, not a chemical one, it theoretically works as soon as applied. However legally our label must tell you to wait 20 minutes before going into the sun.\u003c\/li\u003e\n\u003cli\u003eStaying in the shade is however still the most effective method of sun protection for people of all ages.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Back to the Wild","offers":[{"title":"65g tin","offer_id":48788091404532,"sku":"BW-SPF40-AT-065","price":31.95,"currency_code":"NZD","in_stock":true},{"title":"130g jar","offer_id":48788091470068,"sku":"BW-SPF40-JAR-130","price":49.95,"currency_code":"NZD","in_stock":true},{"title":"280g jar","offer_id":48788091502836,"sku":"BW-SPF40-JAR-280","price":89.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/Back_To_The_Wild_SPF40__283_29.jpg?v=1784081351"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/collections\/back-to-the-wild.jpg?v=1789524640","url":"https:\/\/www.thesleepstore.co.nz\/collections\/back-to-the-wild.oembed","provider":"The Sleep Store","version":"1.0","type":"link"}