{"title":"Feeding Pillows","description":"\u003cp\u003eFind a feeding pillow that supports your back and baby whilst breast or bottle feeding for more comfortable feeds.\u003c\/p\u003e","products":[{"product_id":"the-sleep-store-feeding-pillow-pillowcase","title":"Feeding Pillow + Pillowcase","description":"\u003cdiv\u003eThe Sleep Store Feeding Pillow was designed for comfort during you and your little ones feeding journey! Comfort and support was at the forefront when creating this feeding pillow. It comes with a 100% cotton pillowcase, is filled with polyester and encased in polyester 3D mesh for support and breathability. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eIt is designed to wrap around your body creating a supportive and safe spot for your baby to rest as you feed - whether you are breast feeding or bottle feeding. When done with using your pillow as a feeding aid, this pillow can double as a tummy time pillow and sitting support when learning to sit. \u003c\/p\u003e\n\u003cp\u003eDesigned by The Sleep Store for you. Our in-house collection of award-winning bedding has been created from the most suitable materials and finished to our highest standards. We've developed our range through our experience as parents and from helping thousands of parents find sleep solutions since 2006.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"None","offer_id":48762601930996,"sku":"1C-FP","price":119.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-FP_zoom_1.jpg?v=1782369498"},{"product_id":"nature-baby-luna-nursing-pillow-feather","title":"Luna Nursing Pillow - Feather","description":"\u003cdiv\u003eThe Nature Baby Luna Nursing Pillow is designed for ultimate comfort and support. Crafted from linen and filled with recycled polyester, this updated version features a simplified shape that effortlessly conforms to a mother's body, providing crucial support for both her and baby.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eThe Luna nursing pillow alleviates the weight of the baby from the mother's shoulders, arms, and back, while ensuring the baby is in a comfortable and optimal feeding position.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eSize: 55 x 25 x 13cm\u003c\/p\u003e","brand":"Nature Baby","offers":[{"title":"Feather","offer_id":48775076839668,"sku":"NB-30291-FEA","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/NB-30291-FEA_zoom_1.jpg?v=1782430835"},{"product_id":"my-brest-friend-deluxe-nursing-pillow-evening-grey","title":"Deluxe Nursing Pillow - Evening Grey","description":"The My Brest Friend Deluxe Nursing Pillow, with a new Plush cover!\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis pillow has been adapted from the original Nursing Pillow with a higher back rest to help maintain good posture during feeding, preventing sore backs and necks. Still with the much loved wrap around design which secures to the body allowing for mum and baby to maintain ideal positioning. Arms and elbow rest helps keep mum comfortable during long and frequent feeds, while the flat front cushion is perfect for baby. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe handy pocket allows for all your necessities such as creams, drink bottles or snacks so you can stay hydrated and well fueled without disturbing the baby! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: 700;\"\u003eAdditional Features to the Original Nursing Pillow:\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eUpgraded adjustable strap with Velcro closure and silent release buckle for easy one hand use\u003c\/li\u003e\n\u003cli\u003ePlush - ultra soft fabric for supreme comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Evening Grey","offer_id":48791074668788,"sku":"MB-DNP-EG","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-DNP-EG_zoom_1.jpg?v=1784081564"},{"product_id":"my-brest-friend-deluxe-nursing-pillow-heather-grey","title":"Deluxe Nursing Pillow - Heather Grey","description":"The My Brest Friend Deluxe Nursing Pillow, with a new Plush cover!\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis pillow has been adapted from the original Nursing Pillow with a higher back rest to help maintain good posture during feeding, preventing sore backs and necks. Still with the much loved wrap around design which secures to the body allowing for mum and baby to maintain ideal positioning. Arms and elbow rest helps keep mum comfortable during long and frequent feeds, while the flat front cushion is perfect for baby. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe handy pocket allows for all your necessities such as creams, drink bottles or snacks so you can stay hydrated and well fueled without disturbing the baby! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: 700;\"\u003eAdditional Features to the Original Nursing Pillow:\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: 700;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eUpgraded adjustable strap with Velcro closure and silent release buckle for easy one hand use\u003c\/li\u003e\n\u003cli\u003ePlush - ultra soft fabric for supreme comfort\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Heather Grey","offer_id":48791075029236,"sku":"MB-DNP-HG","price":119.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-DNP-HG_zoom_1.jpg?v=1784081566"},{"product_id":"my-brest-friend-inflatable-travel-nursing-pillow-flowers","title":"Inflatable Travel Nursing Pillow - Flowers","description":"A portable and lightweight alternative to the Original Nursing Pillow. \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWith all the great features that are much loved from the Original Nursing Pillow, however in an easy pack away travel version! Allowing mum's to keep in their travel or nappy bag and inflate when required. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003eDesigned with a back rest to help maintain good posture during feeding, preventing sore backs and necks. Still with the much loved wrap around design which secures to the body allowing for mum and baby to maintain ideal positioning. Arms and elbow rest helps keep mum comfortable during long and frequent feeds, while the flat front cushion is perfect for baby. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe handy pocket allows for all your necessities such as creams, drink bottles or snacks so you can stay hydrated and well fueled without disturbing the baby! \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Flowers","offer_id":48791075684596,"sku":"MB-ITNP-FL","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-ITNP-FL_zoom_1.jpg?v=1784081570"},{"product_id":"my-brest-friend-inflatable-travel-nursing-pillow-horizan","title":"Inflatable Travel Nursing Pillow - Horizan","description":"A portable and lightweight alternative to the Original Nursing Pillow. \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eWith all the great features that are much loved from the Original Nursing Pillow, however in an easy pack away travel version! Allowing mum's to keep in their travel or nappy bag and inflate when required. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003eDesigned with a back rest to help maintain good posture during feeding, preventing sore backs and necks. Still with the much loved wrap around design which secures to the body allowing for mum and baby to maintain ideal positioning. Arms and elbow rest helps keep mum comfortable during long and frequent feeds, while the flat front cushion is perfect for baby. \u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe handy pocket allows for all your necessities such as creams, drink bottles or snacks so you can stay hydrated and well fueled without disturbing the baby! \u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Horizan","offer_id":48791076012276,"sku":"MB-ITNP-HR","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-ITNP-HR_zoom_1.jpg?v=1784081568"},{"product_id":"my-brest-friend-original-nursing-pillow-flowing-fans","title":"Original Nursing Pillow - Flowing Fans","description":"The My Brest Friend Original Nursing Pillow! \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis pillow was designed for one purpose to properly support mum and baby during breast feeding. The back rest helps maintain good posture during feeding, preventing sore backs and necks. Wrap around design secures to the body, helping mum and baby maintain ideal positioning and latch on. Arms and elbow rest eliminating shoulder stress. Convenient pocket for nursing and other accessories. Firm flat front cushion, eliminates the gap between you and your baby, which keeps the baby from rolling away with adjustable straps. \u003cdiv\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Flowing Fans","offer_id":48791076372724,"sku":"MB-NP-FF","price":99.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-NP-FF_zoom_1.jpg?v=1786000291"},{"product_id":"my-brest-friend-original-nursing-pillow-flowers","title":"Original Nursing Pillow - Flowers","description":"The My Brest Friend Original Nursing Pillow! \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis pillow was designed for one purpose to properly support mum and baby during breast feeding. The back rest helps maintain good posture during feeding, preventing sore backs and necks. Wrap around design secures to the body, helping mum and baby maintain ideal positioning and latch on. Arms and elbow rest eliminating shoulder stress. Convenient pocket for nursing and other accessories. Firm flat front cushion, eliminates the gap between you and your baby, which keeps the baby from rolling away with adjustable straps. \u003cdiv\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Flowers","offer_id":48791076733172,"sku":"MB-NP-FL","price":99.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-NP-FL_zoom_1.jpg?v=1786000283"},{"product_id":"my-brest-friend-original-nursing-pillow-platinum-posies","title":"Original Nursing Pillow - Platinum Posies","description":"The My Brest Friend Original Nursing Pillow! \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis pillow was designed for one purpose to properly support mum and baby during breast feeding. The back rest helps maintain good posture during feeding, preventing sore backs and necks. Wrap around design secures to the body, helping mum and baby maintain ideal positioning and latch on. Arms and elbow rest eliminating shoulder stress. Convenient pocket for nursing and other accessories. Firm flat front cushion, eliminates the gap between you and your baby, which keeps the baby from rolling away with adjustable straps. \u003cdiv\u003e \u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Platinum Posies","offer_id":48791076962548,"sku":"MB-NP-PP","price":99.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-NP-PP_zoom_1.jpg?v=1786000285"},{"product_id":"my-brest-friend-super-deluxe-organic-nursing-pillow-modern","title":"Super Deluxe Organic Nursing Pillow - Modern","description":"The My Brest Friend Super Deluxe Nursing Pillow with the softest, plushiest cover for ultimate comfort. This is a beautiful organic version!\u003cbr\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis pillow has been adapted from the Deluxe Nursing Pillow with an even higher back rest to help maintain good posture during feeding, preventing sore backs and necks. Still with the much loved wrap around design which secures to the body allowing for mum and baby to maintain ideal positioning. Arms and elbow rest helps keep mum comfortable during long and frequent feeds, while the flat front cushion is perfect for baby. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe handy pocket allows for all your necessities such as creams, drink bottles or snacks so you can stay hydrated and well fueled without disturbing the baby! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eAdditional Features to the Original Nursing Pillow:\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eElevated height and thickness in front cushion\u003c\/li\u003e\n\u003cli\u003eIncludes waterproof inner cover\u003c\/li\u003e\n\u003cli\u003eBreastfeeding left\/right side tracker \u003c\/li\u003e\n\u003cli\u003eExtra supportive and added height to lumbar support \u003c\/li\u003e\n\u003cli\u003eUpgraded adjustable strap with Velcro closure and silent release buckle for easy one hand use\u003c\/li\u003e\n\u003cli\u003eOrganic cotton cover\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\n\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Modern","offer_id":48791077814516,"sku":"MB-SDNP-O-4100731","price":169.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-SDNP-O-4100731_zoom_3.jpg?v=1784081573"},{"product_id":"my-brest-friend-super-deluxe-nursing-pillow-platinum","title":"Super Deluxe Nursing Pillow - Platinum","description":"The My Brest Friend Super Deluxe Nursing Pillow with the softest, plushiest cover for ultimate comfort. \u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThis pillow has been adapted from the Deluxe Nursing Pillow with an even higher back rest to help maintain good posture during feeding, preventing sore backs and necks. Still with the much loved wrap around design which secures to the body allowing for mum and baby to maintain ideal positioning. Arms and elbow rest helps keep mum comfortable during long and frequent feeds, while the flat front cushion is perfect for baby. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe handy pocket allows for all your necessities such as creams, drink bottles or snacks so you can stay hydrated and well fueled without disturbing the baby! \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eAdditional Features to the Original Nursing Pillow:\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cul\u003e\n\u003cli\u003eElevated height and thickness in front cushion\u003c\/li\u003e\n\u003cli\u003eIncludes waterproof inner cover\u003c\/li\u003e\n\u003cli\u003eBreastfeeding left\/right side tracker \u003c\/li\u003e\n\u003cli\u003eExtra supportive and added height to lumbar support \u003c\/li\u003e\n\u003cli\u003eUpgraded adjustable strap with Velcro closure and silent release buckle for easy one hand use\u003c\/li\u003e\n\u003cli\u003ePlush - ultra soft fabric for supreme comfort\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eDue to its bulky size, this product is not eligible for our gift wrapping service.\u003c\/span\u003e\u003c\/div\u003e","brand":"My Brest Friend","offers":[{"title":"Platinum","offer_id":48791078174964,"sku":"MB-SDNP-PL","price":149.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/MB-SDNP-PL_zoom_4.jpg?v=1784081569"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/collections\/MB-SDNP-PL_zoom_8__51518.jpg?v=1790133630","url":"https:\/\/www.thesleepstore.co.nz\/collections\/feeding-pillows.oembed","provider":"The Sleep Store","version":"1.0","type":"link"}