{"title":"Purely Baby","description":"\u003cp\u003eKeep nappy changes simple with Purely Baby. Designed for everyday Kiwi families, the range includes gentle Aqua+ Water Wipes and soft dry baby wipes for cleansing delicate skin. With sensitive-skin-friendly options in convenient pack sizes, Purely Baby offers practical essentials for the change table, nappy bag and days away from home.\u003c\/p\u003e","products":[{"product_id":"purely-baby-foaming-hand-sanitiser","title":"Foaming Hand Sanitiser","description":"\u003cp\u003eKeep germs at bay! Purely Baby Foaming Hand Sanitiser is alcohol free and is a simple and effective way of reducing the transmission of infection without the need for soap, water and towels.\u003cbr\u003e\u003cbr\u003eThe alcohol free, lightly fragranced formula leaves your hands hygienically clean and gently moisturised. Due to its 100% alcohol free formulation it is an ideal product for use by children as well as adults, helping to ensure that the new addition to your family is protected from 99.9% of common germs.\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv\u003eSize: 50ml\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e","brand":"Purely Baby","offers":[{"title":"50ml","offer_id":48795548942580,"sku":"PUR-FHS-EPB108","price":4.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PUR-FHS_zoom_1.jpg?v=1784081707"},{"product_id":"purely-baby-aqua-water-wipes","title":"Aqua+ Water Wipes","description":"\u003cdiv\u003ePurely Baby Aqua+ Water Wipes are perfect to cleanse and moisturise your bubs sensitive skin at nappy changing time. Aqua+ 99.25% purified water wipes, Dermatologically tested on Sensitive Skin.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eEach wipe measures - 20 x 20cm\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eAvailable in a 20 pack and 70 pack size\u003c\/div\u003e","brand":"Purely Baby","offers":[{"title":"20 wipes","offer_id":48795549237492,"sku":"PUR-PB101","price":1.95,"currency_code":"NZD","in_stock":true},{"title":"70 wipes","offer_id":48795549368564,"sku":"PUR-PB102","price":4.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PUR-PB101_zoom_1.jpg?v=1784081715"},{"product_id":"purely-baby-nappy-bags-pack-of-50-bags","title":"Nappy Bags - Pack of 50 bags","description":"The Purely Baby Nappy Bags are a disposable nappy bag designed for the hygienic disposal of nappies and wipes. Convenient for when you're on the go. Scented to neutralise odour and coloured to disguise the contents.\u003cbr\u003e\u003cbr\u003eThese bags provide quick and easy nappy disposal.\u003cbr\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eDisposable nappy bag measures - 36cm x 18cm, 50 Bags per Pack.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cspan style=\"font-weight: bold; background-color: rgb(255, 255, 0);\"\u003ePlease note - this is for ONE pack of 50 disposable nappy bags.\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Purely Baby","offers":[{"title":"None","offer_id":48795549597940,"sku":"PUR-PB104","price":2.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PUR-PB104_zoom_1.jpg?v=1784081705"},{"product_id":"purely-baby-dry-classic-baby-wipes-100-wipes","title":"Dry Classic Baby Wipes - 100 wipes","description":"\u003cdiv\u003eThe Purely Baby Dry Classic Baby Wipes protect and cleanse your bubs sensitive skin. Used in Birthcare and Hospitals Nationwide these premium wipes are soft, strong and absorbent.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003eYour baby’s skin can be damaged by parabens, alcohol, detergents, preservatives and chlorine contained in standard wet wipes. By using Classic Baby Dry Wipes you can ensure that your baby’s precious skin is cared for and protected by avoiding these harsh chemicals. Using these wipes reduces the risk of inflammation and common skin conditions like nappy rash and eczema.\u003c\/p\u003e\n\u003cp\u003eThese are dry wipes, so you simply dampen the wipe with water and use for cleansing. They can be used as a nappy liner for cloth nappies (non flushable), and can be washed (gentle cycle) and reused\u003c\/p\u003e \u003cp\u003eWipe measures - 28 x 30cm, 100 wipes per pack. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePlease note - this is for one pack of 100 dry wipes. \u003cbr\u003e\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"Purely Baby","offers":[{"title":"None","offer_id":48795549892852,"sku":"PUR-PB303","price":9.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PUR-PB303_zoom_1.jpg?v=1784081692"},{"product_id":"purely-baby-dry-skinsafe-baby-wipes-50-wipes","title":"Dry Skinsafe Baby Wipes - 50 wipes","description":"\u003cp\u003eThe Purely Baby Dry Skin safe Baby Wipes protect and cleanse your bubs sensitive skin. Used in Birth care and Hospitals Nationwide these premium wipes are soft, strong and absorbent.\u003c\/p\u003e\n\u003cp\u003eYour baby’s skin can be damaged by parabens, alcohol, detergents, preservatives and chlorine contained in standard wet wipes. By using Skin safe Baby Dry Wipes you can ensure that your baby’s precious skin is cared for and protected by avoiding these harsh chemicals. Using these wipes reduces the risk of inflammation and common skin conditions like nappy rash and eczema.\u003c\/p\u003e\n\u003cp\u003eThese are dry wipes, so you simply dampen the wipe with water and use for cleansing. They can be used as a nappy liner for cloth nappies (non flushable). \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWipe measures - 33 x 29cm, 50 wipes per pack. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003ePlease note - this is for one pack of 50 dry wipes. \u003cbr\u003e\u003c\/p\u003e","brand":"Purely Baby","offers":[{"title":"None","offer_id":48795550286068,"sku":"PUR-PB320","price":5.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/PUR-PB320_zoom_1.jpg?v=1784081688"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/collections\/purely-baby.jpg?v=1789525244","url":"https:\/\/www.thesleepstore.co.nz\/collections\/purely-baby.oembed","provider":"The Sleep Store","version":"1.0","type":"link"}