{"title":"Stretch Swaddles","description":"\u003cp\u003eStretch swaddles in cotton or merino can be used as a swaddle or blanket when you're out \u0026amp; about.  They are highly versatile for the newborn days and make a lovely gift.\u003c\/p\u003e","products":[{"product_id":"the-sleep-store-basics-stretch-swaddle-blue-skies","title":"Basics Stretch Swaddle - Blue Skies","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. 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They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762279887092,"sku":"1C-BB-SS-FLD-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-FLD_zoom_1.jpg?v=1782368911"},{"product_id":"the-sleep-store-basics-stretch-swaddle-lilac-daisy","title":"Basics Stretch Swaddle - Lilac Daisy","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762280018164,"sku":"1C-BB-SS-LD-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-LD_zoom_1.jpg?v=1782368906"},{"product_id":"the-sleep-store-basics-stretch-swaddle-lemon-daisy","title":"Basics Stretch Swaddle - Lemon Daisy","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762280182004,"sku":"1C-BB-SS-LED-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/Baby_Basic_Lemon_Daisy_Swaddle_1.jpg?v=1782368912"},{"product_id":"the-sleep-store-basics-stretch-swaddle-mist-boho-sky","title":"Basics Stretch Swaddle - Mist Boho Sky","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762280345844,"sku":"1C-BB-SS-MBS-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-MBS_zoom_2.jpg?v=1782368912"},{"product_id":"the-sleep-store-basics-stretch-swaddle-milk-bunny","title":"Basics Stretch Swaddle - Milk Bunny","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762280607988,"sku":"1C-BB-SS-MLB-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-MLB_zoom_2.jpg?v=1782368916"},{"product_id":"the-sleep-store-basics-stretch-swaddle-seafoam","title":"Basics Stretch Swaddle - Seafoam","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762281001204,"sku":"1C-BB-SS-SF-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-SF_zoom_1.jpg?v=1782368917"},{"product_id":"the-sleep-store-basics-stretch-swaddle-seafoam-wave","title":"Basics Stretch Swaddle - Seafoam Wave","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762281197812,"sku":"1C-BB-SS-SFW-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-SFW_zoom_1.jpg?v=1782368918"},{"product_id":"the-sleep-store-basics-stretch-swaddle-tan-checkerboard","title":"Basics Stretch Swaddle - Tan Checkerboard","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762281328884,"sku":"1C-BB-SS-TC-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-TC_zoom_1.jpg?v=1782368922"},{"product_id":"the-sleep-store-basics-stretch-swaddle-white","title":"Basics Stretch Swaddle - White","description":"\u003cdiv\u003eThe Basics range is made with gorgeously soft fabric and beautiful designs! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThese super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns! You can use them for swaddling or as a blanket in the bassinet, pram or car seat. They also make a beautiful baby shower gift! \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMade from 100% Cotton.\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762281525492,"sku":"1C-BB-SS-WHI-100","price":14.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-BB-SS-WHI_zoom_1.jpg?v=1782368921"},{"product_id":"the-sleep-store-merino-jersey-blanket-honey-stripe","title":"Merino Jersey Blanket - Honey Stripe","description":"\u003cdiv\u003eThe generously sized Jersey Merino Swaddle Blanket is a very versatile blanket, and certainly not just for little newborns! You can use them for swaddling, as a blanket in the bassinet or cot and they are also lovely for snuggling under on the sofa. They also make a beautiful baby shower present. Made from 100% extra fine single jersey New Zealand merino wool, this blanket has a beautifully soft, tee shirt-like feel with a gentle stretch. They are nice and stretchy with high retention allowing your swaddle to spring back and keep its shape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMerino is naturally temperature regulating and moisture wicking, helping babies stay cosy without overheating. It keeps warmth in when it's cool, releases heat when it's warm, and helps reduce that clammy feeling that can make babies uncomfortable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis blanket is sized 100 x 100cm and comes in a range of colours to match back to the rest of the Jersey Merino range.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt The Sleep Store, we are passionate about helping new babies, children and parents sleep better, which is why we've developed our exclusive range of 100% Merino clothing and sleepwear. Layers of Merino are an essential tool in helping children sleep better during the cooler months and our range of merino separates offers versatility for a wide range of ages and stages.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762383368436,"sku":"1C-JM-SB-HNS-100","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JM-SB-HNS-100_1.jpg?v=1786409608"},{"product_id":"the-sleep-store-merino-jersey-blanket-sea-stripe","title":"Merino Jersey Blanket - Sea Stripe","description":"\u003cdiv\u003eThe generously sized Jersey Merino Swaddle Blanket is a very versatile blanket, and certainly not just for little newborns! You can use them for swaddling, as a blanket in the bassinet or cot and they are also lovely for snuggling under on the sofa. They also make a beautiful baby shower present. Made from 100% extra fine single jersey New Zealand merino wool, this blanket has a beautifully soft, tee shirt-like feel with a gentle stretch. They are nice and stretchy with high retention allowing your swaddle to spring back and keep its shape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMerino is naturally temperature regulating and moisture wicking, helping babies stay cosy without overheating. It keeps warmth in when it's cool, releases heat when it's warm, and helps reduce that clammy feeling that can make babies uncomfortable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis blanket is sized 100 x 100cm and comes in a range of colours to match back to the rest of the Jersey Merino range.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt The Sleep Store, we are passionate about helping new babies, children and parents sleep better, which is why we've developed our exclusive range of 100% Merino clothing and sleepwear. Layers of Merino are an essential tool in helping children sleep better during the cooler months and our range of merino separates offers versatility for a wide range of ages and stages.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762383827188,"sku":"1C-JM-SB-SES-100","price":79.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JM-SB-SES-100_1.jpg?v=1786409606"},{"product_id":"the-sleep-store-merino-deluxe-rib-baby-swaddle-blanket-blush","title":"Merino Deluxe Rib Baby Swaddle Blanket - Blush","description":"\u003cdiv\u003eThe Sleep Store Deluxe Merino Swaddle Blanket is a beautifully soft, premium essential designed to support calm, comfortable sleep from the very beginning. This generously sized 100 x 100cm swaddle offers the warmth, breathability, and reassurance that merino is known for, making it ideal for newborns and young babies.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSwaddling helps recreate the snug, secure feeling of the womb, which can reduce the startle reflex and encourage longer, more settled sleep. Made from 100% New Zealand Merino Wool rib knit fabric, this swaddle naturally regulates your baby’s temperature, helping keep them warm without overheating and comfortable through changing conditions. This makes it especially well suited to cooler months, or for parents who want a natural fibre they can rely on day and night.\u003cbr\u003e\u003cbr\u003eThe generous square size makes swaddling easier, whether you’re learning for the first time or already confident with your wrap. As your baby grows, this swaddle continues to be incredibly versatile. Use it as a light blanket in the bassinet or cot, a cosy layer in the pram, a soft surface for tummy time, or a comforting wrap when you’re out and about.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAt The Sleep Store, we’re passionate about helping children sleep better, and merino plays a big role in that. Often called the “miracle fibre”, merino is naturally temperature regulating, moisture wicking, odour resistant, and even naturally fire retardant. It helps children stay warm in winter, cool in warmer conditions, and comfortable without waking up clammy – all with the added bonus of needing less frequent washing.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Deluxe Merino Range\u003c\/span\u003e\u003cbr\u003eThe Sleep Store Deluxe Merino range is designed to deliver superior warmth, comfort, and durability for growing babies, toddlers, and children. Made from luscious 220gsm, 100% merino rib fabric, this range is thicker, warmer, and more hard-wearing than many alternatives on the market. Naturally temperature regulating and breathable, Deluxe Merino helps keep little bodies cosy in winter without overheating as they move and play. Soft, stretchy, and made to last, it’s the perfect layering range for better sleep and everyday warmth.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762397589748,"sku":"1C-CHMDRSB-BLH-100","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-CHMDRSB-BLH_1.jpg?v=1782369254"},{"product_id":"the-sleep-store-merino-deluxe-rib-baby-swaddle-blanket-ecru","title":"Merino Deluxe Rib Baby Swaddle Blanket - Ecru","description":"\u003cdiv\u003eThe Sleep Store Deluxe Merino Swaddle Blanket is a beautifully soft, premium essential designed to support calm, comfortable sleep from the very beginning. This generously sized 100 x 100cm swaddle offers the warmth, breathability, and reassurance that merino is known for, making it ideal for newborns and young babies.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSwaddling helps recreate the snug, secure feeling of the womb, which can reduce the startle reflex and encourage longer, more settled sleep. Made from 100% New Zealand Merino Wool rib knit fabric, this swaddle naturally regulates your baby’s temperature, helping keep them warm without overheating and comfortable through changing conditions. This makes it especially well suited to cooler months, or for parents who want a natural fibre they can rely on day and night.\u003cbr\u003e\u003cbr\u003eThe generous square size makes swaddling easier, whether you’re learning for the first time or already confident with your wrap. As your baby grows, this swaddle continues to be incredibly versatile. Use it as a light blanket in the bassinet or cot, a cosy layer in the pram, a soft surface for tummy time, or a comforting wrap when you’re out and about.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAt The Sleep Store, we’re passionate about helping children sleep better, and merino plays a big role in that. Often called the “miracle fibre”, merino is naturally temperature regulating, moisture wicking, odour resistant, and even naturally fire retardant. It helps children stay warm in winter, cool in warmer conditions, and comfortable without waking up clammy – all with the added bonus of needing less frequent washing.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Deluxe Merino Range\u003c\/span\u003e\u003cbr\u003eThe Sleep Store Deluxe Merino range is designed to deliver superior warmth, comfort, and durability for growing babies, toddlers, and children. Made from luscious 220gsm, 100% merino rib fabric, this range is thicker, warmer, and more hard-wearing than many alternatives on the market. Naturally temperature regulating and breathable, Deluxe Merino helps keep little bodies cosy in winter without overheating as they move and play. Soft, stretchy, and made to last, it’s the perfect layering range for better sleep and everyday warmth.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762397884660,"sku":"1C-CHMDRSB-EC-100","price":69.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-CHMDRSB-EC_1.jpg?v=1782369254"},{"product_id":"the-sleep-store-merino-deluxe-rib-baby-swaddle-blanket-soft-sky","title":"Merino Deluxe Rib Baby Swaddle Blanket - Soft Sky","description":"\u003cdiv\u003eThe Sleep Store Deluxe Merino Swaddle Blanket is a beautifully soft, premium essential designed to support calm, comfortable sleep from the very beginning. This generously sized 100 x 100cm swaddle offers the warmth, breathability, and reassurance that merino is known for, making it ideal for newborns and young babies.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSwaddling helps recreate the snug, secure feeling of the womb, which can reduce the startle reflex and encourage longer, more settled sleep. Made from 100% New Zealand Merino Wool rib knit fabric, this swaddle naturally regulates your baby’s temperature, helping keep them warm without overheating and comfortable through changing conditions. This makes it especially well suited to cooler months, or for parents who want a natural fibre they can rely on day and night.\u003cbr\u003e\u003cbr\u003eThe generous square size makes swaddling easier, whether you’re learning for the first time or already confident with your wrap. As your baby grows, this swaddle continues to be incredibly versatile. Use it as a light blanket in the bassinet or cot, a cosy layer in the pram, a soft surface for tummy time, or a comforting wrap when you’re out and about.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAt The Sleep Store, we’re passionate about helping children sleep better, and merino plays a big role in that. Often called the “miracle fibre”, merino is naturally temperature regulating, moisture wicking, odour resistant, and even naturally fire retardant. It helps children stay warm in winter, cool in warmer conditions, and comfortable without waking up clammy – all with the added bonus of needing less frequent washing.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Deluxe Merino Range\u003c\/span\u003e\u003cbr\u003eThe Sleep Store Deluxe Merino range is designed to deliver superior warmth, comfort, and durability for growing babies, toddlers, and children. Made from luscious 220gsm, 100% merino rib fabric, this range is thicker, warmer, and more hard-wearing than many alternatives on the market. Naturally temperature regulating and breathable, Deluxe Merino helps keep little bodies cosy in winter without overheating as they move and play. Soft, stretchy, and made to last, it’s the perfect layering range for better sleep and everyday warmth.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762412466420,"sku":"1C-CHMDRSB-SFS-100","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-CHMDRSB-SFK_1.jpg?v=1782369254"},{"product_id":"the-sleep-store-merino-deluxe-rib-baby-swaddle-blanket-sage","title":"Merino Deluxe Rib Baby Swaddle Blanket - Sage","description":"\u003cdiv\u003eThe Sleep Store Deluxe Merino Swaddle Blanket is a beautifully soft, premium essential designed to support calm, comfortable sleep from the very beginning. This generously sized 100 x 100cm swaddle offers the warmth, breathability, and reassurance that merino is known for, making it ideal for newborns and young babies.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSwaddling helps recreate the snug, secure feeling of the womb, which can reduce the startle reflex and encourage longer, more settled sleep. Made from 100% New Zealand Merino Wool rib knit fabric, this swaddle naturally regulates your baby’s temperature, helping keep them warm without overheating and comfortable through changing conditions. This makes it especially well suited to cooler months, or for parents who want a natural fibre they can rely on day and night.\u003cbr\u003e\u003cbr\u003eThe generous square size makes swaddling easier, whether you’re learning for the first time or already confident with your wrap. As your baby grows, this swaddle continues to be incredibly versatile. Use it as a light blanket in the bassinet or cot, a cosy layer in the pram, a soft surface for tummy time, or a comforting wrap when you’re out and about.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAt The Sleep Store, we’re passionate about helping children sleep better, and merino plays a big role in that. Often called the “miracle fibre”, merino is naturally temperature regulating, moisture wicking, odour resistant, and even naturally fire retardant. It helps children stay warm in winter, cool in warmer conditions, and comfortable without waking up clammy – all with the added bonus of needing less frequent washing.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Deluxe Merino Range\u003c\/span\u003e\u003cbr\u003eThe Sleep Store Deluxe Merino range is designed to deliver superior warmth, comfort, and durability for growing babies, toddlers, and children. Made from luscious 220gsm, 100% merino rib fabric, this range is thicker, warmer, and more hard-wearing than many alternatives on the market. Naturally temperature regulating and breathable, Deluxe Merino helps keep little bodies cosy in winter without overheating as they move and play. Soft, stretchy, and made to last, it’s the perfect layering range for better sleep and everyday warmth.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! 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Made from organic cotton, this beautiful wrap is lightweight, breathable, and wonderfully gentle on fragile skin.\u003cbr\u003e\u003cbr\u003eMeasuring 75 x 75cm, it’s perfectly sized for smaller babies, ensuring a snug and secure swaddle without excess fabric. The soft, stretchy cotton provides just the right amount of give to help baby feel safely cocooned, promoting a sense of calm and comfort. Whether used for swaddling, tucking around baby in their hospital bassinet, or as a light layer for cuddles and skin-to-skin time, this wrap is a comforting essential for every special care setting.\u003cbr\u003e\u003cbr\u003eThe breathable organic cotton helps regulate baby’s temperature naturally, keeping them warm without overheating. While the smooth, natural fibres are kind to even the most sensitive or premature skin. Soft, simple, and practical, the Special Care Baby Wrap offers warmth, reassurance and comfort - for both baby and parents.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eThe Special Care Range\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eOur Special Care Range has been lovingly created and thoughtfully designed by our amazing in-house production team, for babies who arrive a little earlier or need extra care in their first weeks. With clever design features and the use of gentle fabrics we aim to help parents and caregivers focus on what matters most - nurturing, bonding, and giving their tiny baby the best possible start.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"75 x 75cm","offer_id":48762834649332,"sku":"1C-SC-BW-NAT-075","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-SC-BW-NAT.jpg?v=1786409618"},{"product_id":"the-sleep-store-special-care-baby-wrap-natural-bee","title":"Special Care Baby Wrap - Natural Bee","description":"\u003cdiv\u003eThe Sleep Store Special Care Baby Wrap is designed to gently wrap your precious little one in comfort and care. Created especially for premature and tiny babies who need an extra-soft, soothing layer in their early days. Made from organic cotton, this beautiful wrap is lightweight, breathable, and wonderfully gentle on fragile skin.\u003cbr\u003e\u003cbr\u003eMeasuring 75 x 75cm, it’s perfectly sized for smaller babies, ensuring a snug and secure swaddle without excess fabric. The soft, stretchy cotton provides just the right amount of give to help baby feel safely cocooned, promoting a sense of calm and comfort. Whether used for swaddling, tucking around baby in their hospital bassinet, or as a light layer for cuddles and skin-to-skin time, this wrap is a comforting essential for every special care setting.\u003cbr\u003e\u003cbr\u003eThe breathable organic cotton helps regulate baby’s temperature naturally, keeping them warm without overheating. While the smooth, natural fibres are kind to even the most sensitive or premature skin. Soft, simple, and practical, the Special Care Baby Wrap offers warmth, reassurance and comfort - for both baby and parents.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold; font-style: italic;\"\u003eThe Special Care Range\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003eOur Special Care Range has been lovingly created and thoughtfully designed by our amazing in-house production team, for babies who arrive a little earlier or need extra care in their first weeks. With clever design features and the use of gentle fabrics we aim to help parents and caregivers focus on what matters most - nurturing, bonding, and giving their tiny baby the best possible start.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"75 x 75cm","offer_id":48762835435764,"sku":"1C-SC-BW-NB-075","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-SC-BW-NB.jpg?v=1786409617"},{"product_id":"the-sleep-store-special-care-baby-wrap-pink-bea-floral","title":"Special Care Baby Wrap - Pink Bea Floral","description":"\u003cdiv\u003eThe Sleep Store Special Care Baby Wrap is designed to gently wrap your precious little one in comfort and care. Created especially for premature and tiny babies who need an extra-soft, soothing layer in their early days. 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Made from organic cotton, this beautiful wrap is lightweight, breathable, and wonderfully gentle on fragile skin.\u003cbr\u003e\u003cbr\u003eMeasuring 75 x 75cm, it’s perfectly sized for smaller babies, ensuring a snug and secure swaddle without excess fabric. The soft, stretchy cotton provides just the right amount of give to help baby feel safely cocooned, promoting a sense of calm and comfort. Whether used for swaddling, tucking around baby in their hospital bassinet, or as a light layer for cuddles and skin-to-skin time, this wrap is a comforting essential for every special care setting.\u003cbr\u003e\u003cbr\u003eThe breathable organic cotton helps regulate baby’s temperature naturally, keeping them warm without overheating. While the smooth, natural fibres are kind to even the most sensitive or premature skin. 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With clever design features and the use of gentle fabrics we aim to help parents and caregivers focus on what matters most - nurturing, bonding, and giving their tiny baby the best possible start.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"75 x 75cm","offer_id":48762835992820,"sku":"1C-SC-BW-SDY-075","price":19.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-SC-BW-SDY.jpg?v=1786409621"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-buttercup-marl","title":"Merino Cotton Swaddle Blanket - Buttercup Marl","description":"\u003cp\u003eWrap your little one in pure comfort with the Woolbabe Swaddle Blanket. 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You can use them for swaddling, as a blanket in the bassinet or cot and they are also lovely for snuggling under on the sofa. They also make a beautiful baby shower present. Made from 100% extra fine single jersey New Zealand merino wool, this blanket has a beautifully soft, tee shirt-like feel with a gentle stretch. They are nice and stretchy with high retention allowing your swaddle to spring back and keep it's shape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMerino is naturally temperature regulating and moisture wicking, helping babies stay cosy without overheating. It keeps warmth in when it’s cool, releases heat when it’s warm, and helps reduce that clammy feeling that can make babies uncomfortable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis blanket it sized 100 x 100cm and comes in a range of colours to match back to the rest of the Jersey Merino range.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt The Sleep Store, we are passionate about helping new babies, children and parents sleep better, which is why we've developed our exclusive range of 100% Merino clothing and sleepwear. Layers of Merino are an essential tool in helping children sleep better during the cooler months and our range of merino separates offers versatility for a wide range of ages and stages.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762991247604,"sku":"1C-JM-SB-LPS-100","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-JM-SB-LPS-100_1.jpg?v=1782369833"},{"product_id":"the-sleep-store-merino-jersey-blanket-lily-pink","title":"Merino Jersey Blanket - Lily Pink","description":"\u003cdiv\u003eThe generously sized Jersey Merino Swaddle Blanket is a very versatile blanket, and certainly not just for little newborns! You can use them for swaddling, as a blanket in the bassinet or cot and they are also lovely for snuggling under on the sofa. They also make a beautiful baby shower present. Made from 100% extra fine single jersey New Zealand merino wool, this blanket has a beautifully soft, tee shirt-like feel with a gentle stretch. They are nice and stretchy with high retention allowing your swaddle to spring back and keep it's shape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMerino is naturally temperature regulating and moisture wicking, helping babies stay cosy without overheating. It keeps warmth in when it’s cool, releases heat when it’s warm, and helps reduce that clammy feeling that can make babies uncomfortable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis blanket it sized 100 x 100cm and comes in a range of colours to match back to the rest of the Jersey Merino range.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt The Sleep Store, we are passionate about helping new babies, children and parents sleep better, which is why we've developed our exclusive range of 100% Merino clothing and sleepwear. Layers of Merino are an essential tool in helping children sleep better during the cooler months and our range of merino separates offers versatility for a wide range of ages and stages.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! 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They are nice and stretchy with high retention allowing your swaddle to spring back and keep it's shape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMerino is naturally temperature regulating and moisture wicking, helping babies stay cosy without overheating. It keeps warmth in when it’s cool, releases heat when it’s warm, and helps reduce that clammy feeling that can make babies uncomfortable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis blanket it sized 100 x 100cm and comes in a range of colours to match back to the rest of the Jersey Merino range.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt The Sleep Store, we are passionate about helping new babies, children and parents sleep better, which is why we've developed our exclusive range of 100% Merino clothing and sleepwear. Layers of Merino are an essential tool in helping children sleep better during the cooler months and our range of merino separates offers versatility for a wide range of ages and stages.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! 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They are nice and stretchy with high retention allowing your swaddle to spring back and keep it's shape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMerino is naturally temperature regulating and moisture wicking, helping babies stay cosy without overheating. It keeps warmth in when it’s cool, releases heat when it’s warm, and helps reduce that clammy feeling that can make babies uncomfortable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis blanket it sized 100 x 100cm and comes in a range of colours to match back to the rest of the Jersey Merino range.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt The Sleep Store, we are passionate about helping new babies, children and parents sleep better, which is why we've developed our exclusive range of 100% Merino clothing and sleepwear. 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They are nice and stretchy with high retention allowing your swaddle to spring back and keep it's shape.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eMerino is naturally temperature regulating and moisture wicking, helping babies stay cosy without overheating. It keeps warmth in when it’s cool, releases heat when it’s warm, and helps reduce that clammy feeling that can make babies uncomfortable.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThis blanket it sized 100 x 100cm and comes in a range of colours to match back to the rest of the Jersey Merino range.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eAt The Sleep Store, we are passionate about helping new babies, children and parents sleep better, which is why we've developed our exclusive range of 100% Merino clothing and sleepwear. 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Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn to 6 months on average. \u003cbr\u003e\u003c\/p\u003e\u003cp style='overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px; color: rgb(0, 0, 0); font-family: Arial, \"sans serif\", tahoma, verdana, helvetica; font-size: 12px;'\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763029094644,"sku":"1WMOCSBBSXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WMOCSBBS_1.jpg?v=1782348432"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-dune","title":"Merino Cotton Swaddle Blanket - Dune","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763029717236,"sku":"1WMOCSBDNXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-DN_zoom_1.jpg?v=1782348438"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-dusk-stars","title":"Merino Cotton Swaddle Blanket - Dusk Stars","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763030274292,"sku":"1WMOCSBDSXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-DS_zoom_4.jpg?v=1782348445"},{"product_id":"woolbabe-merino-cotton-swaddleblanket-farmyard","title":"Merino Cotton Swaddle\/Blanket - Farmyard","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763030831348,"sku":"1WMOCSBFYXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-FY_1.jpg?v=1789392350"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-flax-zealandia","title":"Merino Cotton Swaddle Blanket - Flax Zealandia","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763031388404,"sku":"1WMOCSBFZXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WMOCSBFZ_1.jpg?v=1782348448"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-glacier","title":"Merino Cotton Swaddle Blanket - Glacier","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763031814388,"sku":"1WMOCSBGSXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WMOCSBGS_1.jpg?v=1782348449"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-glacier-sail-away","title":"Merino Cotton Swaddle Blanket - Glacier Sail Away","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763032469748,"sku":"1WMOCSBGSAXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WMOCSBGAX.jpg?v=1782348451"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-moss-wilderness","title":"Merino Cotton Swaddle Blanket - Moss Wilderness","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763033059572,"sku":"1WMOCSBMWLXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-MWL_zoom_6.jpg?v=1782348455"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-pebble","title":"Merino Cotton Swaddle Blanket - Pebble","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763033649396,"sku":"1W09TW782XXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-PB_zoom_6.jpg?v=1782348458"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-shell-mermaids","title":"Merino Cotton Swaddle Blanket - Shell Mermaids","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763034501364,"sku":"1WMOCSBSHMXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WMOCSBSHM.jpg?v=1782348461"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-tide","title":"Merino Cotton Swaddle Blanket - Tide","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763035189492,"sku":"1W37TW782XXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-TD_zoom_6.jpg?v=1782348465"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-tekapo-stars","title":"Merino Cotton Swaddle Blanket - Tekapo Stars","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763035975924,"sku":"1W01TW782XXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-TS_zoom_2.jpg?v=1782348463"},{"product_id":"woolbabe-merino-cotton-swaddleblanket-vintage-bloom","title":"Merino Cotton Swaddle\/Blanket - Vintage Bloom","description":"\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763036729588,"sku":"1WMOCSBVBXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1W-MOC-SB-VB_1.jpg?v=1789392551"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-bo-ko-flax-ngaru","title":"Merino Cotton Swaddle Blanket - BO \u0026 KO Flax Ngaru","description":"\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"line-height: 14.98px; font-weight: bold;\"\u003eWOOLBABE x BO \u0026amp; KO BABY Collaboration!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eBO \u0026amp; KO Baby are renowned for their stunning collections of baby goods with designs representing indigenous heritage, rooted in cultural identity and whakapapa. They have teamed up with the beloved Woolbabe to create a range of high quality baby sleepwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eIt was of the upmost importance that M\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eori culture was appropriately represented in this collaboration. BO \u0026amp; KO Baby worked closely with a Toi M\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eori artist to bring their vision for the design to life. They have been guided by their kaum\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003etua and received blessing over this collaboration of product collections between BO \u0026amp; KO Baby and Woolbabe. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px; font-weight: bold;\"\u003eIntroducing 'NGARU' (wave)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eHe Whakam\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eramatanga\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eThe unaunahi represents wh\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003enau and whakapapa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eThe unaunahi, like a ripple in the water, has a centre point where each ripple once was.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eAs the ripple develops, an offspring replaces its spot. The spiral in which the ripples flow out of, represent balance and tranquillity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eThis collaboration between BO \u0026amp; KO Baby and Woolbabe has received blessing from Ng\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003epuhi Kaum\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003etua Ng\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003ewati Hone Mau.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout Woolbabe Swaddle Blanket\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763141652724,"sku":"1WSBFNXXXXXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WSBFNX_1.jpg?v=1782348430"},{"product_id":"woolbabe-merino-cotton-swaddle-blanket-bo-ko-ngaru","title":"Merino Cotton Swaddle Blanket - BO \u0026 KO Ngaru","description":"\u003cdiv\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"line-height: 14.98px; font-weight: bold;\"\u003eWOOLBABE x BO \u0026amp; KO BABY Collaboration!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eBO \u0026amp; KO Baby are renowned for their stunning collections of baby goods with designs representing indigenous heritage, rooted in cultural identity and whakapapa. They have teamed up with the beloved Woolbabe to create a range of high quality baby sleepwear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eIt was of the upmost importance that M\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eori culture was appropriately represented in this collaboration. BO \u0026amp; KO Baby worked closely with a Toi M\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eori artist to bring their vision for the design to life. They have been guided by their kaum\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003etua and received blessing over this collaboration of product collections between BO \u0026amp; KO Baby and Woolbabe. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px; font-weight: bold;\"\u003eIntroducing 'NGARU' (wave)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eHe Whakam\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eramatanga\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eThe unaunahi represents wh\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003enau and whakapapa.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eThe unaunahi, like a ripple in the water, has a centre point where each ripple once was.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 7.5pt; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eAs the ripple develops, an offspring replaces its spot. The spiral in which the ripples flow out of, represent balance and tranquillity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-origin: initial; background-clip: initial;\"\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eThis collaboration between BO \u0026amp; KO Baby and Woolbabe has received blessing from Ng\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003epuhi Kaum\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003etua Ng\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003eā\u003c\/span\u003e\u003cspan style=\"line-height: 14.98px;\"\u003ewati Hone Mau.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003e \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout Woolbabe Swaddle Blanket\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOur gorgeous Woolbabe fabric makes a divine swaddling wrap for your newborn and now we've added super soft organic cotton!\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThis wrap washes up beautifully and just gets softer and easier to wrap with the more you use it. The 30% merino content means the wrap helps to regulate your precious newborn's temperature, helping to settle baby quicker.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eOlder children will enjoy snuggling under one of these wraps on the sofa or in bed too. Attractive stripes and prints with matching solid colour binding.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eIdeal for swaddling from newborn until baby shows signs of rolling. \u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eThese beautiful swaddle blankets are also perfect for use in a moses basket, bassinet, co-sleeper or buggy.\u003c\/p\u003e\n\u003cp style=\"overflow-wrap: break-word; margin-top: 5px; margin-bottom: 5px;\"\u003eA beautiful merino cotton swaddle blanket makes a much loved baby shower gift as it is so versatile and woolbabe quality stands the test of time.\u003c\/p\u003e","brand":"Woolbabe","offers":[{"title":"110 x 110cm","offer_id":48763141947636,"sku":"1WSBNGXXXXXXXX","price":69.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1WSBNGX_1.jpg?v=1782348432"},{"product_id":"nature-baby-merino-pointelle-wrap-natural","title":"Merino Pointelle Wrap - Natural","description":"\u003cdiv\u003eThe Nature Baby Merino Pointelle Wrap will keep your baby snug and cuddled. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eIt is made from pure merino wool pointelle and is so beautiful and silky soft. A great size making it versatile, even doubling as an extra blanket in cooler weather. \u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003ePerfect gift for your little one, family and friends.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eSize: 80cm x 80cm\u003c\/div\u003e","brand":"Nature Baby","offers":[{"title":"80 x 80cm","offer_id":48775362773236,"sku":"NB-MERP-WR-NAT-80","price":79.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/NB-MERP-WR-NAT_zoom_1.jpg?v=1782431610"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/collections\/TSS_Fleece_Tencel_-_Lifestyles_1_-1010__29398.webp?v=1787276355","url":"https:\/\/www.thesleepstore.co.nz\/collections\/stretch-swaddles.oembed?page=5","provider":"The Sleep Store","version":"1.0","type":"link"}