{"title":"The Butterfly Swaddle","description":"\u003cp\u003eSupport your baby through changing sleep stages with The Butterfly Swaddle. This clever multi-stage sleep system is designed to adapt as your little one grows, from snug newborn swaddling through to the transition towards arms-free sleep. Adjustable features make it a versatile option for navigating those important early sleep changes.\u003c\/p\u003e","products":[{"product_id":"the-butterfly-swaddle-the-butterfly-swaddle-sage-green","title":"The Butterfly Swaddle - Sage Green","description":"\u003cdiv\u003eThe Butterfly Swaddle - A swaddle that works through every sleep stage. \u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eThe Butterfly Swaddle is thoughtfully designed to support your baby’s sleep through multiple stages - from newborn to the swaddle transition, it helps babies feel secure, soothed and comfortable while encouraging better sleep for the whole family. Engineered to hold baby’s hands gently while they sleep, then adapt as they grow and develop new skills.\u003c\/div\u003e\u003cdiv\u003e\n\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eWhy Parents Love The Butterfly Swaddle:\u003c\/span\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eMulti-stage design – Transitions from arms-in to one-arm-out to arms-free at your baby’s individual pace\u003c\/li\u003e\n\u003cli\u003eSupports the Moro reflex – Gentle hand-holding keeps startle reflex from waking baby\u003c\/li\u003e\n\u003cli\u003ePatented \"Butterfly Wings\" that reduce the startle reflex and silent Velcro adjustments for undisturbed sleep\u003c\/li\u003e\n\u003cli\u003eIncludes stage guide – Clear instructions for safe use from 0–12 weeks (max 16 weeks)\u003c\/li\u003e\n\u003cli\u003eAAP guidelines compliant – Designed for safe swaddling; discontinue once baby shows signs of rolling from back to stomach\u003c\/li\u003e\n\u003cli\u003ePremium bamboo-cotton blend – Temperature-regulating, breathable, buttery-soft on sensitive skin\u003c\/li\u003e\n\u003cli\u003eEasy nappy changes – Bottom access without full unwrapping\u003c\/li\u003e\n\u003cli\u003eNewborn essential and the perfect baby shower gift – Practical support for better sleep during those early months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan style=\"font-weight: bold;\"\u003eThe Three Stages:\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eStage 1 - \u003c\/span\u003eFull Swaddle: Arms secured in hand pockets for maximum comfort and longer sleep stretches.\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eStage 2 - \u003c\/span\u003eTransitional: One or both arms out while maintaining torso security as baby develops.\u003cbr\u003e\u003cspan style=\"font-weight: bold;\"\u003eStage 3 - \u003c\/span\u003eArms Free: Gentle compression around torso only, preparing for independent sleep.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-style: italic;\"\u003eTransition timing depends on your individual baby’s development. Always follow AAP guidelines and discontinue swaddling when baby shows signs of rolling. \u003c\/span\u003e\n\u003c\/div\u003e","brand":"The Butterfly Swaddle","offers":[{"title":"Small","offer_id":48795838972148,"sku":"TBS-BS-SG-100","price":104.0,"currency_code":"NZD","in_stock":true},{"title":"Medium\/Large","offer_id":48795839594740,"sku":"TBS-BS-SG-102","price":104.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/TBS-BS-SG_zoom_1.jpg?v=1784081807"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/collections\/the-butterfly-swaddle.jpg?v=1789525248","url":"https:\/\/www.thesleepstore.co.nz\/collections\/the-butterfly-swaddle.oembed","provider":"The Sleep Store","version":"1.0","type":"link"}