Welcome to The Sleep Store!

Newborn sleeping

Who we are

If you are new to The Sleep Store you are in for a treat. We're New Zealand's Best Onlline Retailer (we won an official award from RetailNZ and everything!) and OHbaby! readers voted us the Best baby shop and the Best online baby store too!

We specialise in everything babies and sleep with some of the biggest selections of swaddles, sleeping bags carriers and more that you'll find. We hand pick all our styles and we ship orders really promptly, no sneaky drop shipping here.

Click the links below and go exploring and don't forget to enter your details and get your eBook if you'd like newborn sleep tips that can make a difference.

Get your welcome coupon!

Enter your email address below and we'll send your welcome coupon! Read on for coupon details and exclusions. You'll join The Sleep Store New Zealand mailing list and have access to other exclusive offers and baby sleep tips and advice links.


Email Address:    









Explore The Sleep Store 





Browse The Sleep Store




Shop Now




Coupon valid for one week from date of issue | Valid on purchases on non-discounted styles $49 or over for a limited time | Offer excludes Tula, selected carriers, gift vouchers, already discounted items, multibuys, combo deals & outlet/seconds items. Enter coupon code at the checkout to apply discount to full price items on order $49 or over | Offer cannot be used in conjunction with any other coupon offer or multibuy discount, used against the shipping fee or on previous orders | Limited time | While stocks last | See the specials and discount page for on the sleep store website for further details | The Sleep Store reserves the right to update or amend this offer at any time.

First time subscribers to The Sleep Store mailing list will receive a welcome coupon that can be used once for a discount off their initial order. Once you are a Sleep Store mailing list subscriber you will receive regular coupons, free sleep advice and offers. Unsubscribing is easy by simply clicking the link in the footer of any of our newsletters at anytime. For full coupon exclusions refer to the newsletter, however most Sleep Store coupons exclude discounting of the shipping fee and gift vouchers, a couple of selected brands like Tula carriers and Sakura Bloom and already discounted items. Doubling up coupons to apply a multiple discount is also not possible.