{"product_id":"the-sleep-store-merino-deluxe-rib-baby-swaddle-blanket-ecru","title":"Merino Deluxe Rib Baby Swaddle Blanket - Ecru","description":"\u003cdiv\u003eThe Sleep Store Deluxe Merino Swaddle Blanket is a beautifully soft, premium essential designed to support calm, comfortable sleep from the very beginning. This generously sized 100 x 100cm swaddle offers the warmth, breathability, and reassurance that merino is known for, making it ideal for newborns and young babies.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eSwaddling helps recreate the snug, secure feeling of the womb, which can reduce the startle reflex and encourage longer, more settled sleep. Made from 100% New Zealand Merino Wool rib knit fabric, this swaddle naturally regulates your baby’s temperature, helping keep them warm without overheating and comfortable through changing conditions. This makes it especially well suited to cooler months, or for parents who want a natural fibre they can rely on day and night.\u003cbr\u003e\u003cbr\u003eThe generous square size makes swaddling easier, whether you’re learning for the first time or already confident with your wrap. As your baby grows, this swaddle continues to be incredibly versatile. Use it as a light blanket in the bassinet or cot, a cosy layer in the pram, a soft surface for tummy time, or a comforting wrap when you’re out and about.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003eAt The Sleep Store, we’re passionate about helping children sleep better, and merino plays a big role in that. Often called the “miracle fibre”, merino is naturally temperature regulating, moisture wicking, odour resistant, and even naturally fire retardant. It helps children stay warm in winter, cool in warmer conditions, and comfortable without waking up clammy – all with the added bonus of needing less frequent washing.\u003c\/div\u003e\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cspan style=\"font-weight: bold;\"\u003eAbout the Deluxe Merino Range\u003c\/span\u003e\u003cbr\u003eThe Sleep Store Deluxe Merino range is designed to deliver superior warmth, comfort, and durability for growing babies, toddlers, and children. Made from luscious 220gsm, 100% merino rib fabric, this range is thicker, warmer, and more hard-wearing than many alternatives on the market. Naturally temperature regulating and breathable, Deluxe Merino helps keep little bodies cosy in winter without overheating as they move and play. Soft, stretchy, and made to last, it’s the perfect layering range for better sleep and everyday warmth.\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cspan style=\"font-style: italic;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cdiv\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eAwards\u003c\/span\u003e\u003cbr\u003eOHBaby! Awards 2024 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan style=\"font-weight: bold;\"\u003eOHBaby! Awards 2022 - SILVER WINNER - Best Baby Merino - The Sleep Store\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","brand":"The Sleep Store","offers":[{"title":"100 x 100cm","offer_id":48762397884660,"sku":"1C-CHMDRSB-EC-100","price":69.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0816\/2584\/1908\/files\/1C-CHMDRSB-EC_1.jpg?v=1782369254","url":"https:\/\/www.thesleepstore.co.nz\/products\/the-sleep-store-merino-deluxe-rib-baby-swaddle-blanket-ecru","provider":"The Sleep Store","version":"1.0","type":"link"}