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Sleep Now. Pay Later.
NZ’s leading brand for expert sleep advice and baby products.
5 Star Reviews
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I love The Sleep Store
"I have bought a few things now & every one is now on my top list of essential baby/toddler purchases.....Hussh white noise, woolbabe sleep bag, sleepstore merino fleece onesie pjs & most recently a crane humidifier! Best purchases ever 😍 The sleep coaches/support groups are brilliant too! Fast delivery (I'm on the South Island), great service & fab deals! 😉 The sleepstore is definitely my shop of choice & I thoroughly recommend to all parents! 👍"
Rebecca Hodgson 12/09/19
"I think you reply faster than most other companies and are willing to help solve any problem. This is why I keep coming back to purchase from you and refer you to many people. You are my first port of call for any sleep related product" ☺
Rebecca Haletama 14/10/2019
"I just wanted to say a massive thank you for being such a wonderful business! We’ve found your online articles on baby sleep and sleeping bags sooo helpful recently! And we wanted one of your cots because it was the only stylish option that we could find without mdf or ply. You guys are amazing! Thank you!"
Ange Pennington 20/09/19
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EXPERT SLEEP ADVICE
I need advice on:
Newborn Sleep & Settling FAQ
While new babies do mean less sleep than you are used to, there is no need to suffer stressful days and nights when there are many simple solutions. Most newborn sleep & settling problems are very common. These frequently asked questions & answers should give you a good idea of where to start.Read More
Gently Encourage your Baby to Self Settle
Practical & effective tools to gently encourage more sleep for your family. As Dr Sears says "if you are sleep deprived to the degree that you are barely functioning the next day, you resent your nighttime parenting style (and your baby), and the rest of your family relationships are deteriorating, you need to make some changes in your nighttime feeding schedule"Read More
Separation Anxiety in Babies & Toddlers
The development of separation anxiety demonstrates that your baby has formed a healthy, loving attachment to you. It is a beautiful sign that your baby associates pleasure, comfort, and security with your presence. He doesn’t know enough about the world yet to understand that when you leave him you’ll always come back.Read More
Newborn Essentials Checklist
Preparing for your new arrival is often a daunting task. There are so many baby products on the market. We asked hundreds of The Sleep Store customers to tell us what products they couldn’t live without and what they bought, but never actually ended up using.The consensus was to stick to quality essentials, you can't go wrong. So here is our list of what you really do need for your new baby.Read More
How to Write Your Birth Plan
Like many of life's big events planning by making a birth plan can help you understand what's to come and be better prepared to make decisions when the moment arrives. It will also help your doctor and midwife to be conscious of your wishes and help to take some of the stress out of how you'd like the delivery to be.Read More
Thoughts on Toddler Bedtime Battles with a New Baby too
Toddlers can drive parents crazy at bedtime. The slow, steady kind of crazy when you know every night is the same battle. A battle to get dressed, a battle to get into bed, a battle to lie down…..and then the never-ending battle to actually STAY IN BED and go to sleep. And when this is combined with the exhaustion of having a newborn in the house…….it can feel like a very slippery slide.Read More
Download our 60 page newborn sleep ebook.
Our ultimate guide to the first three months of sleep. FREE with coupon code NEBFREE!
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With easy payment methods, you can purchase and receive your item, and pay later in installments.
Click & Collect
If you live in Auckland, you can collect from our New Lynn warehouse within 30 minutes of ordering!
Expert advice and New Zealand's best range of all the best baby sleep products.