Green Butterfly swaddle against white background.

The Butterfly Swaddle - Sage Green

Small
$104.00
Sale price  $104.00 Regular price 
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Green Butterfly swaddle against white background.

The Butterfly Swaddle

The Butterfly Swaddle - Sage Green

$104.00
Sale price  $104.00 Regular price 
0cm
0cm
Size: Small

In stock

Delivered within 1-3 business days

Click & collect

Ready in 1h at Auckland Warehouse

Highlights

  • Multi-stage sleep system: Transitions from arms-in to arms-out as baby grows, from newborn to swaddle-free.
  • Reduces startle reflex: Patented “Butterfly Wings” gently hold arms to help minimise night waking.
  • Soft breathable fabric: Bamboo and organic cotton blend regulates temperature and feels gentle on sensitive skin.
  • Secure adjustable fit: Silent hook-and-loop closure provides a snug, custom fit without disturbing sleep.
  • Easy overnight changes: Bottom access allows quick nappy changes without fully unwrapping.
  • Safe supportive design: Encourages healthy hip movement while following safe sleep guidelines.

Description

The Butterfly Swaddle - A swaddle that works through every sleep stage.

The Butterfly Swaddle is thoughtfully designed to support your baby’s sleep through multiple stages - from newborn to the swaddle transition, it helps babies feel secure, soothed and comfortable while encouraging better sleep for the whole family. Engineered to hold baby’s hands gently while they sleep, then adapt as they grow and develop new skills.

Why Parents Love The Butterfly Swaddle:
  • Multi-stage design – Transitions from arms-in to one-arm-out to arms-free at your baby’s individual pace
  • Supports the Moro reflex – Gentle hand-holding keeps startle reflex from waking baby
  • Patented "Butterfly Wings" that reduce the startle reflex and silent Velcro adjustments for undisturbed sleep
  • Includes stage guide – Clear instructions for safe use from 0–12 weeks (max 16 weeks)
  • AAP guidelines compliant – Designed for safe swaddling; discontinue once baby shows signs of rolling from back to stomach
  • Premium bamboo-cotton blend – Temperature-regulating, breathable, buttery-soft on sensitive skin
  • Easy nappy changes – Bottom access without full unwrapping
  • Newborn essential and the perfect baby shower gift – Practical support for better sleep during those early months
The Three Stages:
Stage 1 - Full Swaddle: Arms secured in hand pockets for maximum comfort and longer sleep stretches.
Stage 2 - Transitional: One or both arms out while maintaining torso security as baby develops.
Stage 3 - Arms Free: Gentle compression around torso only, preparing for independent sleep.

Transition timing depends on your individual baby’s development. Always follow AAP guidelines and discontinue swaddling when baby shows signs of rolling.

Materials & Care

  • Materials:

Premium bamboo-cotton blend GOTS Certified cotton interlocked with bamboo rayon

  • Care:

Machine wash cold with like colors. Tumble dry low or line dry. Do not bleach, dry clean, or iron.

How to Use

Safety First

  • Set room at a comfortable temperature of 20-22°C (as per AAP - American Academy of Pediatrics).
  • Dress your baby according to 1.5 TOG guidelines.
  • Outer wrap to be no less than 5cm below top of baby's shoulders.
  • AAP recommends placing your baby on their back to sleep.
  • Monitor your baby and discontinue ALL forms of swaddling once they show signs of rolling over.
  • Sleeping area must be free of any and all loose items including bumpers, toys, blankets, or comforters/lovies.

Cocoon Stage 0-6 weeksThis stage is ideal for newborns who still need the full security of a traditional swaddle.Wing Stage 6-12 weeksThis gradual change helps babies adjust naturally without disrupting sleep, making the transition smoother for both babies and parents.Butterfly Stage 12-16 weeksThis stage supports healthy development while maintaining the comfort and familiarity of the sleep sack with arms free.

FAQs from The Butterfly Swaddle website

GENERAL

What makes The Butterfly Swaddle different from other swaddles?

The Butterfly Swaddle was designed by Registered Nurse, IBCLC, and Newborn Care Specialist Monica Bykov, after more than 25 years caring for newborns.

Unlike traditional swaddles, it uses a two-stage swaddling system:

  • A secure inner wrap band that gently holds baby’s arms down
  • Breathable mesh wing trainers that help guide the arms into a natural sleep position
  • A transition-friendly design that grows with your baby

This design helps babies feel secure, calm, and supported during sleep.

Why are there mesh butterfly wings on the swaddle?

The mesh wings help:

  • Reduce the startle reflex (Moro reflex)
  • Keep baby’s arms gently guided into position
  • Allow breathable airflow near baby’s arms

They also help babies transition more easily out of swaddling later.

Who designed The Butterfly Swaddle?

The Butterfly Swaddle was designed by Monica Bykov, a Registered Nurse, IBCLC, and Certified Newborn Care Specialist.

After decades caring for newborns, she created the swaddle she wished parents had all along.

Can this help babies sleep longer?

While every baby is different, many parents report that their babies:

  • Fall asleep faster
  • Wake less often
  • Settle more easily after feeding

Swaddling recreates the secure feeling of the womb, which can help calm a newborn’s nervous system.

Can the swaddle help with the startle reflex?Yes. The Butterfly Swaddle was specifically designed to help reduce the Moro reflex, which often wakes babies suddenly during sleep.

Can this help soothe fussy babies?Swaddling can help calm babies because it recreates the secure environment of the womb. The snug wrap can help reduce over-stimulation.

SLEEP SAFETY

Is The Butterfly Swaddle safe for sleep?

Yes. The Butterfly Swaddle was designed with safe sleep principles in mind.

Features include:

  • Luxuriously soft organic cotton and bamboo rayon blend designed to be soft against newborn’s delicate skin
  • Mesh panels for airflow
  • A snug wrap to prevent loose fabric
  • Roomy lower sack for healthy hip movement

Always place your baby on their back on a firm mattress with no loose bedding.

How tight should the swaddle be?The swaddle should feel snug around the chest, but never tight. You should be able to fit two fingers between the swaddle and baby’s chest. Baby’s hips and legs should always be able to move freely.

Can I use The Butterfly Swaddle for naps and nighttime?Yes. The Butterfly Swaddle can be used for both naps and nighttime sleep. Consistency often helps babies learn sleep routines more quickly.

Can I use this with a sleep sack?Yes. Many parents use the swaddle inside a sleep sack during cooler months. Just ensure baby does not become overheated. Stop using this swaddle once baby shows signs of rolling.

COMFORT

What fabric is The Butterfly Swaddle made from?

The swaddle is made from a luxuriously soft organic cotton and bamboo rayon blend designed to be gentle against newborn’s delicate skin. The mesh wings provide additional airflow to help keep babies comfortable.

Will my baby get too hot?The Butterfly Swaddle was designed with breathable materials to help reduce overheating. Dress baby underneath according to room temperature using light layers.

What should my baby wear underneath?

This depends on room temperature.

Most babies wear:

  • A short-sleeve onesie in warmer rooms
  • A long-sleeve footie in cooler rooms

Can babies move their legs in the swaddle?

Yes. The Butterfly Swaddle has a roomy lower sack that allows babies to move their legs naturally, which helps support healthy hip development.

Does the swaddle allow healthy hip movement?Yes. The lower sack is designed to allow natural hip and leg movement, which supports healthy hip positioning.

COMMON CONCERNS

My baby breaks out of every swaddle. Will this work?

Many babies escape traditional swaddles because they rely on blanket wrapping that loosens easily. The Butterfly Swaddle uses a secure wrap band that when used inside of the sleepsack, helps keep the arms comfortably contained and prevents babies from wiggling free.

What if my baby likes their hands near their face?Some babies enjoy bringing their hands toward their face while sleeping. The Butterfly Swaddle gently guides the arms downward, which helps prevent the startle reflex from waking baby during sleep.Most babies adjust within a few nights.

Does this work for babies with reflux?Many parents of reflux babies appreciate the secure upper wrap, which can help babies feel calmer and less startled. However, always follow your pediatrician’s recommendations for sleep positioning.

Is this swaddle difficult to use?No. Many parents find the Butterfly Swaddle easier than blanket swaddling. The wrap band with our patented mesh wing trainers, alongside our included guide, can help you step by step.

How many swaddles should I have?Most families find 2–3 swaddles helpful. This allows one to be worn, one in the wash, and one as backup.

How do I wash the swaddle?Machine wash cold on gentle cycle. Tumble dry low heat or hang dry. Avoid fabric softeners to maintain the breathable fabric.

Delivery & Returns

Free 30 min Click & Collect (AKL): From our West Auckland warehouse. Order before 4pm for pick up by 5pm. Click & Collect open 9.00am – 5pm Monday to Friday (excluding public holidays).

Same Day Dispatch: We aim to dispatch all orders placed before 1:00pm NZT, Monday to Friday, on the same business day. This excludes public holidays and high order volume promotional periods.

Delivery times: Most NZ orders arrive overnight (business days only). South Island allow up to 3 business days. Large deliveries will take longer. AU Delivery time is approx 3-6 working days into main cities, and 5-7 working days outside main centres. We cannot guarantee any of these times.

Standard Delivery: Free on orders over $120 (excluding bulky items). Shipping starts at $8 (within NZ) and $15 (to AU) based on weight and postcode.

Express Delivery (NZ Only): Delivered same business day to residential addresses only, between 6pm and 9pm**. View full details here.

365 Day Returns & Exchanges: Return an item for a full refund within 90 days from purchase. Exchange your order up to 365 days from purchase. View the full returns policy.

Excludes custom & pre-order items. View full shipping policy
**Weight limit and fee applies.

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