The Baby Basics range is made with gorgeously soft fabric and beautiful designs! These Super soft stretch cotton wraps, at 100cm x 100cm, are very versatile and certainly not just for little newborns!  You can use them...

The Little Unicorn Stretch Knit Swaddle will keep your little one comfortable and secure. Made from 100% rayon, this swaddle is buttery soft with the perfect amount of stretch, great for achieving a snug fit! They are a great...

The innovative swaddle bag has been developed to offer parents a safer, healthier bedding solution for newborns and young infants. It features unique breathable panels and the option to swaddle arms in or out. The Purflo...

Love to Swaddle Up is the original and world’s first baby swaddle that allows your baby to sleep with their arms up.  It was previously called the 'Wrap Me Up'.When swaddling, Love to Swaddle Up means your baby still has...

NOW IN A 3.5 TOG FOR EXTRA WARMTH!!The new Love to Swaddle Up has an extra warm quilting on the front of the garment and has built in 100% bamboo blanket for superior warmth & comfort - bamboo is naturally breathable,...

"I just wanted to say a huge thank you for sending the wrap me up so quickly, it arrived early this afternoon and Liam is fast asleep in it and loving it as always. These wraps are just amazing, thanks for bringing them to us!"...

The cosy and warm way to transition your baby from swaddling.Making the move from the secure feeling of being swaddled to sleeping with arms free can be upsetting for some babies… not to mention their parents!  But there is...

Love to Swaddle Up is the original and world’s first baby swaddle that allows your baby to sleep with their arms up.  It was previously called the 'Wrap Me Up'.When swaddling, Love to Swaddle Up means your baby still has...

The super popular Swaddle UP 50:50 made from a beautiful cotton fabric. 1.0 tog warmth makes this suitable for most of the year. If you have a very warm house you will likely prefer the the 50:50 Lite range for the middle...

Why arms UP? It is your baby’s natural sleep position that access to their hands for self-soothing. Babies often use their hands to settle themselves to sleep, by sucking on their fingers or gently rubbing their cheeks. Medical...

NOW IN A 2.5 TOG FOR EXTRA WARMTH!!Please note some stock is labelled as 2.0 tog but they are all the same 2.5 tog weight.The new Love to Swaddle Up has an extra warm quilting on the front of the garment and has built in 100%...

One of our most popular options for weaning off swaddling is the The super popular Swaddle UP Transition Bag. With clever zip off wings, you can have arms in or out for each nap or overnight, adding the wings back on easily if...

The super popular Swaddle UP 50:50 made from a beautiful organic cotton fabric, made for delicate skin. 1.0 tog warmth makes this suitable for most of the year. If you have a very warm house you will likely prefer the the...

The super popular Swaddle UP 50:50 made from a beautiful cotton fabric, with the sweetest designer patterns!1.0 tog warmth makes this suitable for most of the year. If you have a very warm house you will likely prefer the the...

The super popular Swaddle UP 50:50 made from a beautiful cotton fabric. 1.5 tog warmth makes this suitable for most of the year. If you have a very warm house you will likely prefer the the 50:50 Lite range for the middle...

Love to Dream Swaddle Up is the original and world’s first baby swaddle that allows your baby to sleep with their arms up.  It was previously called the 'Wrap Me Up'.When swaddling, Love to Swaddle Up means your baby still...

Snuggle Hunny Kids make adorable stretch swaddles in so many cute prints, one won't be enough!!!  These are much loved for special baby photos but are also very practical. You can use them for swaddling, a light blanket for...