NZ's leading brand for expert sleep advice & baby products
We are an approved essential business. All the items currently available on our website to add to your cart are authorised essential items. Links to items or categories which aren't classed as essential will bring you to the homepage.ESSENTIALS
5 Star Reviews
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Best Online Store
"Very prompt delivery and fantastic customer service that is second to none. I refuse to buy merino products elsewhere now that I've been spoilt with Sleepstore merino, and I can purchase in confidence that all their products are always of great quality. They also have an easy return policy for whenever I've had to return or exchange products. Highly recommended!"
Meera S. 27/05/21
Everything you need in one place!
"The Sleep Store has been our go to for anything our toddler needs. From miracle blankets to wash cloths, drink bottles to plates, even sleep training clocks and merino sleepwear. Customer service is great, products arrive super fast and who doesn’t like the sweet treat inside each parcel?!? Highly recommend."
Bex K. 02/05/21
Efficient Service & Quality Products
"I am a big fan of the Woolbabe products so have bought a few. Each time, the products come super quickly - often with some bonus lollies included- and the products themselves are always top notch. Always happy to buy from the Sleep Store and I love their helpful articles on their website too"
Katy M. 21/04/21
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EXPERT SLEEP ADVICE
I need advice on:
Newborn Sleep & Settling FAQ
While new babies do mean less sleep than you are used to, there is no need to suffer stressful days and nights when there are many simple solutions. Most newborn sleep & settling problems are very common. These frequently asked questions & answers should give you a good idea of where to start.Read More
Gently Encourage your Baby to Self Settle
Practical & effective tools to gently encourage more sleep for your family. As Dr Sears says "if you are sleep deprived to the degree that you are barely functioning the next day, you resent your nighttime parenting style (and your baby), and the rest of your family relationships are deteriorating, you need to make some changes in your nighttime feeding schedule"Read More
Separation Anxiety in Babies & Toddlers
The development of separation anxiety demonstrates that your baby has formed a healthy, loving attachment to you. It is a beautiful sign that your baby associates pleasure, comfort, and security with your presence. He doesn’t know enough about the world yet to understand that when you leave him you’ll always come back.Read More
Newborn Essentials Checklist
Preparing for your new arrival is often a daunting task. There are so many baby products on the market. We asked hundreds of The Sleep Store customers to tell us what products they couldn’t live without and what they bought, but never actually ended up using.The consensus was to stick to quality essentials, you can't go wrong. So here is our list of what you really do need for your new baby.Read More
How to Write Your Birth Plan
Like many of life's big events planning by making a birth plan can help you understand what's to come and be better prepared to make decisions when the moment arrives. It will also help your doctor and midwife to be conscious of your wishes and help to take some of the stress out of how you'd like the delivery to be.Read More
Thoughts on Toddler Bedtime Battles with a New Baby too
Toddlers can drive parents crazy at bedtime. The slow, steady kind of crazy when you know every night is the same battle. A battle to get dressed, a battle to get into bed, a battle to lie down…..and then the never-ending battle to actually STAY IN BED and go to sleep. And when this is combined with the exhaustion of having a newborn in the house…….it can feel like a very slippery slide.Read More
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Why Shop With Us
We offer free shipping nationwide on all orders over $100*.
Sleep Now, Pay Later
With easy payment methods, you can purchase and receive your item, and pay later in installments.
Click & Collect
If you live in Auckland, you can collect from our New Lynn warehouse within 30 minutes of ordering!
Expert advice and New Zealand's best range of all the best baby sleep products.