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Love Radius

Original JPMBB Wrap

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Babywearing Consultant Recommended
Stretchy Wrap
Baby Carriers
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Product Description


Considered by babywearing consultants as the world's premier stretchy wrap, the Original Love Radius (JPMBB) Wrap is in a league of it's own. Designed as a hybrid between a regular stretchy wrap and a woven wrap, the Original wrap is made from a unique fabric with just the right amount of stretch. It gives you the comfort and ease of use of a stretchy wrap, but the security and longevity you'd expect from a woven wrap. 

The Love Radius Original Wrap is extremely versatile and can be worn in many different ways on the front, hip and back. You can pre-tie before putting in your baby, plus pop baby in and out without having to untie the wrap, which is perfect with newborns who need frequent changing.     

The Love Radius Original Wrap is dense, soft and breathable. It moulds to baby as a second skin that holds his whole body without any bulk or crease. The only stretchy wrap designed for back carrying, and there are excellent videos to show how this is done or see your babywearing consultant for instructions. 

Previously called the Je Porte Mon Bebe (JPMBB) Original Wrap.

EN 13209-2 certified


  • Considered by babywearing consultants as the world's premier stretchy wrap, 
  • Hybrid between a regular stretchy wrap & a woven wrap
  • Suitable for front, hip & back carrying.
  • Easy to pop baby in & out of during the day
  • Excellent library of videos from the manufacturer

Sizing Information

Sizing Chart

  • 5 m long and 70 cm wide
  • Newborn to 14kg.
  • Suits all adult sizes
  • Can be worn the longest of any stretchy wrap, including suitable for back carrying.

How to Use

Materials & Care


95% Cotton, 5% Spandex
Oeko Tex 100
Machine wash cold
Do not bleach
Air/line dry
No fabric likes tumble drying - treat your wrap as if it were your favourite shirt.

Shipping & Returns Information

Fast Shipping - In stock, ready to ship!

We offer fast, economical shipping across New Zealand. All items on our website are in stock, ready to dispatch (excludes pre-order or custom size items). Most orders arrive within 1-3 business days. Auckland shipping is generally overnight or you can choose Click and Collect.

Shipping starts from $5 for small items. Just add your items to your cart and use the Shipping Estimator in the Mini Cart or Cart with your post code. Please double check your shipping in the checkout, particularly for large items which the estimator doesn’t accurately calculate.

We ship with Courier Post & Fastway. Packages are sent Non-Signature Required unless over $350 value or you request Signature Required for security concerns. If you are rural, we don’t charge extra but please do include a note on your order so we can ticket your package correctly. Please allow additional days for rural or you are ordering during holiday periods or major promotions.

Large Furniture is shipped using a designated furniture delivery service with two person delivery to the door.

Free Shipping for orders over $100* (excludes large items)

Free shipping is available when you spend over $100! Please note bulky or heavy items are excluded from this offer and you can confirm the correct shipping at the checkout. Unfortunately our Cart Shipping Estimator does not accurately exclude large items from free shipping calculations. We apologise for any inconvenience with technical limitation.

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Hassle-free Returns for 365 Days!

We have expert staff available to help you choose the perfect item – how can we help before you purchase? However, when you do purchase something that doesn’t fit or isn’t quite right, we offer an excellent returns policy and the best possible customer service.

We also know life with babies and children is busy, so you have up to 365 days for your returns and exchanges to come back to us:

  • Up to 90 days from purchase - You can return for an Exchange, Store Credit or Refund
  • Up to 365 days from purchase – You can return for an Exchange or Store Credit

Returned items must be received back in perfect condition, unused and unwashed condition including the instructions and packaging. Please ensure you carefully package items so they are received back in perfect condition.

Our Returns and Exchanges page has full details, including product specific returns information and our Returns Form.

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Brand Information
Love Radius
This great French carrier brand is full of Gallic charm and a certain 'je ne sais quoi'. Although they are rebranding as Love Radius they are not losing any of the special features that have made them popular with our customers. They rave about the soft stretchy wraps, well-designed carriers and ring slings from this brand.