Raise baby to be a bookworm from birth with the ity by Ingenuity Soft Book - Nate! This 4-page language-neutral book is made of soft plush materials and features Nate the bear. The soft book features multiple textures to keep...

Potty training takes time, patience, and a lot of new accessories for your bathroom. But with the Ingenuity Prepare to Potty 3-in-1 Potty & Step Stool System, you get three solutions in one - a potty seat, potty topper, and...

Get everything you need in a toddler toilet with the ity by Ingenuity Ready Set Go Potty! This clean and simple potty chair from  provides your little one with a safe and secure space to learn to go. With an extra wide...

The Ingenuity Proper Positioner 7-in-1 High Chair features 7 grow-with-me stages of feeding and promotes good posture to encourage better digestion from newborn to toddler. The first 2 features cater to baby's early stages: the...

Make the move from high chair to table life as smooth as sweet potato purée! The ity by Ingenuity My Spot Easy-Clean Booster is the perfect booster giving your little one a seat at the table. Messy moments, meet your match! This...

Give baby 3 ways to relax, stretch and play with the Ingenuity Cozy Spot Reversible Duvet Play Mat & Activity Gym. Featuring a patented, ultra-plush mat for baby’s comfort and a SlimFold wooden toy bar for quick and easy...

Unpack a wonderful way for infants and toddlers to discover textures and colors with the ity by Ingenuity Cutie Stacks Toy! Adorable "a-ha" moments are only a stack away. Topped with super-cute animal characters, Cutie Stacks...

Give baby a gentle kiss of comfort and snuggles alongside the ity by Ingenuity Cozy Lovey! Crafted with plush fabrics, this soft lovey will keep baby soothed. Not only is this lovey soft to hold in baby's small hands, but it's...

Cater to baby's curiosity with the sensory ity by Ingenuity Crinklet Toy. This plush crinkle toy, featuring cute animal characters, comforts baby at home and on the go. The crinklet is made with soft fabrics perfect for baby's...

The Ingenuity Baby Base 2-in-1 Seat is great for having your little one sit with the family at mealtimes. The 2-in-1 design means it can be used as a booster seat or on it's own as a floor seat during playtime. It easily...

On-the-go mealtime just got easier with the Bright Starts Pop 'N Dine High Chair. From sideline snacks to messy meals, this indoor and outdoor portable high chair will give you peace of mind with its easy-clean design, removable...

The Bright Starts Sit & See Safari Floor Mirror will have your baby smiling! Ah, love at first sight. Who’s caught baby’s eye? Her own reflection, of course! Made for tummy time or sit-and-play, this large baby-safe mirror...

The Bright Starts Pop 'N Sit Portable Booster Seat is a super popular portable booster high chair that is easy to assemble, comes with a carry bag and is available in a range of colours little ones love! From inside...

The Bright Starts Pop 'N Sit Portable Booster Seat is a super popular portable booster high chair that is easy to assemble, comes with a carry bag and is available in a range of colours little ones love! From inside to outside,...

Take the guesswork out of gifting with the Grasp the Day gift set from Bright Starts! Combining the awesomeness of two beloved Oball toys, this easy-to-pack and easy-to-grasp duo includes the Oball Shaker and Oball Classic...

The Baby Einstein Star Bright Symphony Take Along Toy will be the star of the show for your little one. Star light, star bright melodies will mesmerize your baby wherever you are. With the easy Velcro fastener, this cheerful...

The award-winning Baby Einstein Take Along Tunes Musical Toy is made for little maestros. This handheld musical toy has sold over 30 million units worldwide and will quickly become a favorite for hours of entertainment. Babies...

Encourage baby’s fine motor skills and sensory discovery with the Baby Einstein Touch of Nature Sensory Toy. This set of 4, sensory toys feature engaging sights, sounds, and textures to entertain baby and support cause and...