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Purflo Breathe Pregnancy Pillow

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Product Description


The Purflo Breathe Pregnancy Pillow provides essential support to aching backs, knees, hips and ankles. We know that growing a baby can sometimes be uncomfortable and prevent you from getting a good nights sleep! We are so happy to have the Purflo Breathe Pregnancy Pillow's here so you can treat yourself to some much needed relief!

Purflo have reinvented the traditional pregnancy pillow with this revolutionary new design. It combines ergonomic shaping and luxurious breathable materials. Created using in-depth consumer research, the Breathe Pillow features our signature 3D spacer mesh and silky soft interlock jersey cotton providing the ultimate comfortable maternity pillow. Super versatile this design can be used as a back support, feeding cushion and as a baby support cushion for tummy time. Awesome value!

Ergonomic design

The Breathe Pregnancy Pillow features an ergonomic shape, designed to provide complete support and comfort for a more restful night’s sleep during pregnancy. The 3D spacer mesh provides full breathability around the bump area and has ultra soft jersey cotton interlock throughout.

When used as a back support cushion during pregnancy or after birth, the ergonomic design follows the natural contours of a Mums back.

Super supportive

The Purflo Breathe Pregnancy Pillow is the next step up from a traditional pregnancy pillow. Rather than a traditional sausage-shaped construction, this features a central 3D spacer mesh panel that follows the natural shape of an expectant Mum. The top and bottom of the pillow are curved to support the head, hips, knees and ankles in all the right places.

If used regularly from the start of the second trimester, pregnancy pillows can encourage baby to naturally get into the optimum position for birth.

For Mum and baby

The Breathe Pregnancy Pillow can also be used beyond pregnancy to provide support during the feeding process. Added support during feeding can be particularly beneficial to C-Section Mums and can take painful pressure of their stomachs and backs.

The contoured shape of the Breathe Pregnancy Pillow makes an excellent back support cushion beyond the maternity stage and feeding baby. It can also be used to help support baby during tummy time, helping baby develop strong neck and shoulder muscles and promote motor skills.


  • Supportive feeding cushion
  • Supports bump, back and knees
  • Perfect for tummy time
  • Aids restful sleep
  • Ergonomic
  • Breathable
  • Relieves pressure

Sizing Information

Sizing Chart

  • 43 x 116cm

How to Use

Benefits of using a pregnancy pillow

Pregnancy pillows can help provide some relief when you’re resting and sleeping. The Purflo Breathe pregnancy pillow is designed to provide reprieve to those commonly aching joints and provides some cushioned relief.

There are many benefits to using a maternity cushion during pregnancy including promoting blood circulation, prevents joint pain and ultimately, provides better quality sleep.

Better circulation

Pregnant women are advised to sleep on their side to promote better blood circulation. Without a maternity pillow this can feel uncomfortable and almost impossible.

Helps alleviate back pain

Back pain is common throughout pregnancy due to the ligaments in your body becoming softer and stretching ready for labour. This can make back and pelvic joints feel very painful and strained. The Purflo Breathe Pregnancy Pillow helps support your pelvis, lower back, ankles and knees by snugly curving around your body.

Breathable panels to keep you cool

You may find you constantly feel uncomfortably warm during pregnancy due to carrying your growing baby. This can get particularly troublesome when sat for a long time and also at night. The Purflo Pregnancy Pillow features a signature mesh panel to aid air circulation providing much needed ventilation. The cover for our cushion is also fully washable to no need to worry about getting it dirty. Sleep easy away from home

Your pillow comes in a handy travel case ideal for use on nights away to help provide a good nights sleep. The travel case also provides a compact storage case to put the pillow away in between pregnancies.

Feeding support and tummy time

The Purflo Breathe Pregnancy Pillow can be used after your baby is born to provide support when bottle or breast feeding. Feeding when holding your baby can increase strain on neck and shoulders so using our pillow can alleviate those pressures. The mesh breathable panel is located to provide ventilation where baby will rest. Another handy use of our maternity cushion is for supporting baby during tummy time.

Materials & Care


Outer - 100% cotton with 3D mesh technology - 100% polyester
Inner - 100% polyester
Cover -
  • Wash at 40°C gentle wash
  • Tumble dry on low heat
  • Do not Bleach, iron or dry clean
Inner -
  • Wash at 30°C
  • Tumble dry on low heat
  • Do not bleach, iron or dry clean
  • Reshape whilst damp

Shipping & Returns Information

Fast Shipping - In stock, ready to ship!

We offer fast, economical shipping across New Zealand. All items on our website are in stock, ready to dispatch (excludes pre-order or custom size items). Most orders arrive within 1-3 business days. Auckland shipping is generally overnight or you can choose Click and Collect.

Shipping starts from $5 for small items. Just add your items to your cart and use the Shipping Estimator in the Mini Cart or Cart with your post code. Please double check your shipping in the checkout, particularly for large items which the estimator doesn’t accurately calculate.

We ship with Courier Post & Fastway. Packages are sent Non-Signature Required unless over $350 value or you request Signature Required for security concerns. If you are rural, we don’t charge extra but please do include a note on your order so we can ticket your package correctly. Please allow additional days for rural or you are ordering during holiday periods or major promotions.

Large Furniture is shipped using a designated furniture delivery service with two person delivery to the door.

Free Shipping for orders over $100* (excludes large items)

Free shipping is available when you spend over $100! Please note bulky or heavy items are excluded from this offer and you can confirm the correct shipping at the checkout. Unfortunately our Cart Shipping Estimator does not accurately exclude large items from free shipping calculations. We apologise for any inconvenience with technical limitation.

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Hassle-free Returns for 365 Days!

We have expert staff available to help you choose the perfect item – how can we help before you purchase? However, when you do purchase something that doesn’t fit or isn’t quite right, we offer an excellent returns policy and the best possible customer service.

We also know life with babies and children is busy, so you have up to 365 days for your returns and exchanges to come back to us:

  • Up to 90 days from purchase - You can return for an Exchange, Store Credit or Refund
  • Up to 365 days from purchase – You can return for an Exchange or Store Credit

Returned items must be received back in perfect condition, unused and unwashed condition including the instructions and packaging. Please ensure you carefully package items so they are received back in perfect condition.

Our Returns and Exchanges page has full details, including product specific returns information and our Returns Form.

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Brand Information
We are so excited to have this amazing brand here at The Sleep Store! Purflo launched in 1997 and is the UK's original safe sleep brand. They are all about safe sleep - cleaner, safer and healthier sleeping environments is what started it all. The brands entire range is designed by safe sleep baby product experts. Purflo always goes the extra mile by ensuring its products are made from using hypoallergenic materials, safe sleep guidelines and extensive consumer research. Purflo believe baby sleep should be safe and sound and that’s why they only develop carefully selected products that parents can trust.