A colourful teething ring with numerous textures!Healthy and natural, this teething ring is made of 100% natural rubber, pulled from the Hevea tree latex, and food-grade...

Come along on a journey with Aroha, as she wards off nervousness, fear, worrying thoughts and apprehension, with simple, yet effective tools that everyone can use. This...

Meet sleepy kiwi and cute caring little kiwi who wakes up at night to watch over sleeping babies.

By Sam McBratney &  Illustrated by Anita Jeram

This double ring toy soothes and stimulates baby’s inflamed gums.The two soft rings are liquid-filled for chilling, and when baby chews them, the cold anaesthetises the pain...

If your baby loves their wool blanket, here’s a handy alternative to carry around!  These cute little mini aircell blankies are custom made for The Sleep Store in Auckland...

Bedhead Legionnaire hats are so soft and comfortable over the ears and back of the neck making them the perfect bab

Getting the temperature just right for your child can be tricky.  This cute Dreambaby Crocodile Room & Bath Thermometer helps take away the guesswork.Tested to Toy St

A sleep journal for the first 12 weeks of baby's life.     A great journal to help establish really healthy sleep time routines through reading to them fr

Keep your infant's feet snug and warm with beautiful Lamington merino socks. Lamington's Design Collection is made up of bright and fun designs, both kids and adults...

These tiny jellyfish will never sting - but they will use their suction cup tentacles to stick to all sorts of stuf

Snuggly merino tights are a fabulous option for children of all ages during the cooler months.  Made from the same fine merino as the famous Lamington socks range, these...

Perfect for your baby & junior sunnies or prescription glasses!This durable case will keep your shades or glasses out of harm's way when taking them on the go. Co